Man is not truly one, but truly two. Show how Stevenson explores this idea in The Strange Case of Dr. Jekyll and Mr. Hyde Essay

The Strange Case of Dr. Jekyll and Mr. Hyde is an extraordinary book that explains the human nature in a fatal way; it demonstrates how a person can possess two extreme faces. It is written by a Scottish writer, Robert Louis Stevenson, which then leads us to wonder why he didn’t set the background as somewhere in Scotland but as London. However, as you get into the story you realize why he chose London. Carefully, the distinct division between the rich and poor is created as the atmosphere of this book; in fact, how the book describes London is how the real Edinburgh was in early nineteenth-century: two sided. Edinburgh was where Stevenson grew up; it is assumed that Stevenson himself lived a two faced life by jumping from one side of the city, rich to the other, poor. Stevenson portrayed the house of Dr. Jekyll in the book based on the building that lived a surgeon called John Hunter, who surprisingly has lots of similarities with Dr. Jekyll. The building has two sides and the surgeon also had two sides. As my list goes on, you will realize how I am talking about how everything has two different faces. Therefore, the story, in an unexplainable way, is not far from real life: everyone, or in fact, every single â€Å"thing† in the world is capable of having two faces. Although the readers do not find out Dr. Jekyll and Mr. Hyde is the same person until the very end of the book, afterwards they realize the author had given lots of hints throughout. Mr. Utterson is a lawyer and a long friend of Dr. Jekyll. He received a will from this friend, Jekyll which said that Jekyll is leaving all his assets to Mr. Hyde if he dies or disappears for more than 3 months. Mr. Utterson got very disturbed by this testament especially having heard about Mr. Hyde from his cousin, Mr. Enfield. The story stated Mr. Hyde had chased and trampled over a small innocent girl; Mr. Enfield described the scene as a sight ‘hellish to see.’ This will that Mr. Utterson received, perhaps, was the first hint to the readers that there is an absurd relationship between the Dr. Jekyll and Mr. Hyde. When they do find out this bizarre fact, the readers then wonder if that meant that Dr. Jekyll already knew that Mr. Hyde will overrule him someday, because if he did why would he had even started the experiment? The most adequate answer we can gain is that people have no limitation to wanting to know more: Dr. Jekyll risked his life to find out more about human nature. This links back to my first point about John Hunter. He was a surgeon who was keen to find out more about how people’s body worked; he paid people to illegally steal dead bodies from tomb for his dissection experiment. Interestingly, Hunter was a very nice and charitable gentleman who was praised by the public during the day for his intelligence which he had gained through the illegal experiments. Confused Mr. Utterson visited another old friend of Dr. Jekyll, Dr. Lanyon, to ask about Mr. Hyde. However, failed to gain more information of this but instead received a comment that Dr. Jekyll was getting involved in ‘unscientific balderdash’ as Dr. Lanyon portrayed. Of course, as the readers know, this was to become a totally different creature: Mr. Hyde, the murderer. This gives no wonder why Dr. Jekyll was forging for Mr. Hyde after the crime later. Impatient as the time passed, Mr. Utterson hunted after Mr. Hyde himself. After few days of effort, Mr. Utterson finally caught Hyde going into the backdoor of Dr. Jekyll’s building. After their interlocution, his impression of Mr. Hyde was similar to Mr. Enfield’s: ‘disgust’ and ‘savage.’ Also, as Mr. Enfield expressed, Mr. Hyde ‘gave an impression of deformity without any namable malformation.’ When Mr. Utterson knocks on Jekyll’s door which is around the corner, there is no answer. As a finished reader, we know Dr. Jekyll cannot answer his door when he is in the form of Hyde. In this section, Dr. Jekyll shows similarities with Hunter again. Hunter had his ‘good front’ door opened to everyone the day and ‘dungeon back’ door was only open to the body stealers. Andrew Motion thinks these two doors themselves are used to represent the change – â€Å"as each opens or closes it leads characters into different parts of themselves.† For both Dr. Jekyll and John Hunter, behind the backdoor was where their ‘balderdash’ took place and no one was allowed to steal a look because they were â€Å"monsters† there. Posterior to this date, Mr. Utterson endeavoured to find out the relationship between Dr. Jekyll and Mr. Hyde. Not knowing the fact Dr. Jekyll himself is Mr. Hyde, Mr. Utterson could not understand the ease Dr. Jekyll had. However, the situation metamorphosed after the murder of Sir Danvers Carew; Dr. Jekyll felt ‘deadly sick’ by what had happened and declared to be ‘done with’ Mr. Hyde. This statement pleased Mr. Utterson who had then received the letter from Mr. Hyde through the hands of Dr. Jekyll. Glad to know Dr. Jekyll ‘have had a lesson,’ Mr. Utterson happily returned to his house where he finds out ‘Henry Jekyll forged for a murderer.’– Handwritings of Dr. Jekyll’s letter and Mr. Hyde’s were exactly the same except for the small difference in slope. Knowing that two people are the same person we understand this but Mr. Utterson doesn’t know it at this stage. This is the point where Dr. Jekyll regrets doing the experiments and decides to leave it there. However, he soon realizes he is doing it again as if it is a drug that cannot be stopped. Why does he go on when he clearly knows that he will get hung if he gets caught as Hyde? This question can be distorted and be aimed at John Hunter. Why did he continue the experiment when he clearly knew that he will get hung if he was caught doing illegal trading of dead bodies? The answers are the same: desire to know more and possibly the thrill of not getting caught. Two months after feeling ‘his blood run cold,’ Mr. Utterson put in efforts to forget everything about Mr. Hyde and the death of Sir Danvers. Mr. Hyde had not been around for the whole two months and Dr. Jekyll had become the previous friendly Dr. Jekyll again: ‘renewed relations with his friends’ and ‘became once more their familiar guest and entertainer.’ One slight change made from the past was that he was being overly good, religious, and charitable. It was now Dr. Lanyon who started to act madness; his words ‘I wish to see or hear no more of Dr. Jekyll,’ ‘I am quite done with that person’ brought back all the memories from two months ago: Dr. Jekyll gave the exact same line but about Mr. Hyde. The testament by Dr. Lanyon to Mr. Utterson after his death had extraordinary will on the letter which read ‘not to be opened till the death or disappearance of Dr. Henry Jekyll.’ Witnessing these words, Mr. Utterson sensed incidents from two months ago were about to be repeated. Not long after the death of Dr. Lanyon, Poole, the servant of Dr. Jekyll, pay a visit to Mr. Utterson; he was pale and frightened. Poole tells his concern – he is afraid to find out the reason why Dr. Jekyll was acting awfully weird: not coming out of the laboratory. Mr. Utterson made the trip to Dr. Jekyll’s fearing the same thing as Poole: Hyde had killed Jekyll and is in his place. When Mr. Utterson breaks into the doctor’s room, there is only a warm and ‘still twitching’ Hyde and no trace of Dr. Jekyll. A document by Dr. Jekyll found stated ‘read the narrative of Lanyon first,’ so Mr. Utterson follows the words without questions. Reading the two full letters helped the dust of these complicated stories settle into place in Mr. Utterson’s mind. The hope of separating the evil out of good from a man turned out to be a failure and only made a reasonably good man into a devil. Although the story on its own is a fiction of a person with two faces not being able to control the bad part, there is an implied reality that everything in the world has two faces and that these two faces are found from such extraordinary places. Not only John Hunter but also Deacon Brodie and Robert Wringhim are good examples. John Hunter, as I compared with Dr. Jekyll above, was a two faced man who did goods for the society such as creating new medicines but had to commit crimes like hiring people to steal dead bodies on the backstage for his further studies on creating effective medicines. Deacon Brodie was a normal cabinet maker but this only applied when the sun was out. Because he was a cabinet-maker he was hired by the rich and was given their keys of their houses. Either when the people were asleep or when the masters of the house were gone, he became a theft. He stole money and any valuables from these rich. It is frustrating to find out a person that you believed was turned out to be the one person that used this trust to fill his desires. However, this is what Stevenson was mentioning: a trusted person like Dr. Jekyll turned out to be doing a horrid experiment, which involved himself becoming a murderer. Also, taking from Stevenson’s own book, he cleverly created a scene where Sir Danvers Carew was killed by Mr. Hyde in a dark place of the city. Why did MP appear in such an area at that time of the night? – It seems he had dark secrets as well. Additional example is a confession of Robert Wringhim. He had two personalities: holy and murderer. It is quite hard to imagine a very religious person committing the biggest sin you can find from their religion. All these examples and the stories bring us to a repulsive conclusion that everyone is evil deep down and so everyone is not to be trusted. Also a question such as ‘is Stevenson suggesting that we need to keep our darker side under control?’ can be asked. In fact, seeing that everyone has done something bad at least once in their life, is the idea of controlling dark side even possible? If it is impossible, is he saying we just have to accept our imperfections and do what our impulses are telling us? According to Darwin’s ‘On the Origin of Species,’ human evolved from animals such as chimpanzees and monkeys. Stevenson perhaps is representing Mr. Hyde as ‘the beast in human nature’ to tell us that no one can resist the monster living underneath our kindness; everyone has their own version of Mr. Hyde in them. Taking Dr. Jekyll for instance, the darker side was impossible to control because he changed back to Mr. Hyde constantly even when he didn’t want it. Stevenson described it to be a physical change but he actually involved an implication that this happens to everyone not physically but as mentally; anytime people get a chance to fill their means, they awaken the evil side in their heart to help them. Is it really impossible to control? It is frightening to think that this is true because it is not: having power over this side is up to the person. We won’t be able to explain how the Saints and priests can exist if it was impossible to control. Mother Teresa gave everything to the society and the poor and devoted her life to God and to his people; she was strong enough to control the devil inside her. The poet and priest Gerard Manley Hopkins after reading the book said ‘my Hyde is worse.’ If his worst Hyde was revealed to the world he wouldn’t be a priest. He, like Mother Teresa, consciously had been trying to push away the evil spirit within him. Stevenson is implying that everyone has two sides by giving two faces to every character in the book and making the places he picks to have two different side and relating the city in the story, London, to a real city with two sides, Edinburgh. Also he gives the impression that the darker sides overpowers the brighter side by making that happen to Dr. Jekyll, therefore, we just have to accept this fact and wait until the darker side takes over your body; however, this is not the case. He is saying we to have to accept the imperfections of ourselves and try keeping it under control. If we cannot keep it controlled, we may meet such a death like Dr. Jekyll and Sir Carew. People who can manage it very well will be praised for it like Mother Teresa. Stevenson is stating that choosing which one we want to be is all up to us.

Hum/105 World Mythology

Many volcanoes and mountains stretch across the world; however, all volcanoes and mountains are not considered sacred. Mount Fuji and Mauna Kea function as sacred places rich with mythical elements that have a functional role in culture, and are comparatively similar. Mount Fuji was once a sacred place only accessible to men for spiritual enlightenment, but is no longer strict on visitation. Although ceremonies remain held during climbing season to this day, many people view the ritual as more a cultural experience instead of a religious one. Japan has two other mountains, but neither is as sacred or rich with religious and mythological Japanese culture. Mount Fuji is one of the most sacred places in the Japanese culture. Every year thousands climb to the shrine every summer. Traditionally the climb to the shrine on the peak was a religious movement and women were not allowed to make the journey. This climb usually required the wearing of white robes (O'Meara, 2006). Today thousands come to climb generally during â€Å"climbing† season from July 1st to August 26th. Many believe that this place is very sacred and many believe it to be spiritual (O'Meara, 2006). People commonly believe that ascending this mountaintop is to bring luck and the more one climbs the better. The mythic belief retains empowerment because the mountain also serves as a national emblem (Leonard & McClure, 2004, p. 350). Some have climbed at least 100 times. At the start of each climbing season two religious sects hold sacred ceremonies to begin climbing season (O’Meara, 2006). Some have marathons ascending and descending the mountain. Many believe it to be unlucky to ascend any other sacred mountaintop. Climbing Mt. Fuji is one of religious tradition. Tradition states that the mountain is split into three parts from peak to base. The grassy areas represent the mundane world. The forest line represents the transient line between this world and the world of the gods. The burned areas with a thick layer of volcanic ash represent the realm of the gods and Buddha. The idea of ascending and descending the mountain represent travels between the world of the living and the dead. With each passage one could receive purity and have the sins of this world washed away (Fujisan, 2009). Shintoists believe Mount Fuji is sacred to the goddess Sengen-Sama. They also believe the mountain itself to be an embodiment of nature. Another religious sect believes that the mountain itself is a sacred being which contains a soul. The Buddhists believe the mountain is a gateway to another world (Sacred-Destinations, 2009). Mount Fuji is a sacred place and has been since the first inhabitants of Japan. Buddhists believe the mountain came to be around 286 BC after an earthquake that formed the mountain as well as the Lake Blwa, the largest lake in Japan (Sacred-Destinations, 2009). This mountain is a very sacred part of Japanese religion and for years people treated it as such. Today it is more of an attraction and the religious meaning has been lost a little. Mount Fuji seems to be more of a tourist hotspot than a spiritual place, one in which souvenirs can be bought. Mt. Fuji or Fuji San refers to the most sacred mountain in Japan. Mt. Fuji is such a natural symbol and sacred not only to the Shinto and Buddhist but also for most Japanese people. The name â€Å"Fuji† is a local Ainu word that means â€Å"deity of fire† because of the often-volcanic eruptions (Mount Fuji, 2011). The Japanese built a shrine about 800 A. D. to the gods to help calm the erupting volcano. Mount Fuji later became home to a Shinto goddess Konohano Sakuya Hime â€Å"the Goddess of the Flowering Trees. † The Shinto goddess Koyasusama is also known as the goddess who grants easy childbirth. The Shinto goddess has â€Å"shrines at the base and summit of Fuji† where there is a fire ceremony at the conclusion of the climbing season (New World Encyclopedia, 2009). The Fujiyoshida’s Sengen Shrine is the main Sengen Shrine positioned on the north side of the mountain. The shrine stands in a dark forest and is set off the road lined with stone lanterns and tall cedar trees. In the past the Shrine was a starting point for climbing Mt. Fuji, and these hikers would start their ascent with a prayer at the shrine. Buddhist found Fuji as a â€Å"symbol of meditation† and calls its â€Å"summit zenjo,† that is a Buddhist term that describes perfection of a meditative state (Mount Fuji, 2011). Japanese Buddhists revere the mountain as a gateway to another world. â€Å"Shugendo practitioners established the first climbing route to lead pilgrims to Fuji’s summit† (Mount Fuji, 2011). Today pilgrims continue to climb Mount Fuji. Some stop to worship at the shrine of Konohana Sakuya Hime, pray at the summit altars, or ritually circumambulate the volcano’s crater† (Mount Fuji, 2011). Aokigahara, also known as the Sea of Trees is another sacred and mythological place that lies at the base of Mt. Fuji. The Sea of Trees are associated with demons in Japanese mythology, haunted by the ghost of people left to die. Mauna Kea is a tr aditional mythical place that compares to Mount Fuji. Mauna Kea is a volcano found on the big Island of Hawaii. In Hawaiian mythology, the peaks of the island of Hawaii are sacred. Only high-ranking tribal chiefs were allowed to visit the peak. Mount Fuji is the central figure in the neisho-e work. The Japanese consider Mt. Fuji to be sacred and is a symbol of national identity (Wikipedia, n. d. ). Mount Fuji is also considered to be a symbol of beauty. The mountains are also a sacred place because the higher the mountain the closer the mountain’s reach to heaven. Some sacred mountain can sometimes be just a mythical thought, depending on the meaning or the purpose of the mountain. Mount Fuji, located in Japan, is the highest mountain with an active volcano. Japan has Three Holy Mountains. Mount Fuji is the mountain the sightseers go see when they are in Japan. The other two mountains in Japan are Mount Tate and Mount Haku. Some people think that the meaning of Fuji is immortal, but no proof has been determined on that issue. Many Japanese writers have used Mount Fuji in their artwork, literature, and as a background picture in several movies. Mount Fuji was sacred to the point that woman were not allowed to go to the mountain. The volcano inside Mount Fuji is currently said to be active, but has a very slim chance of erupting. Mauna Kea is also considered to be the most sacred mountain in Hawaii. The tribal chiefs were the only ones allowed at the top of the mountain. Mauna Kea is one of the best sites that people can visit for astronomical purposes. Mauna Kea is an inactive volcano, unlike Mount Fuji, and is among five other volcanoes in Hawaii. Hawaiian Law implements visitor restrictions on Mauna Kea. Mauna Kea is sacred, and portrayed as the first born of the father of the sky (Wakea) and the mother of the earth (Papa). Mount Fuji and Mauna Kea are active volcanoes. Both volcanoes are sacred places where tribal chiefs are the only ones allowed to go to the top. The mountains are sacred because of developing the highest point closest to heaven. Mount Fuji last erupted in 1707-08. Mauna Kea last erupted was about 4,600 years ago. Both mountains have that attractive cone shape, and are hotspots of their location. Once a sacred Japanese religious site, Mount Fuji has become more of a tourist attraction. This volcano became a shrine to Gods, and later to the Goddess of the flowering trees. Similar to Mount Fuji in sacredness and Goddess mythology is Mauna Kea, another volcanic mountain. Mauna Kea’s myth embodies the mountain as Poliahu the Snow Goddess, the first child of the sky father and earth mother (Lovingthebigisland’s Weblog, 2009). Both sites are rich with mythology, culture, and both are sacred places. Although Mauna Kea has limits on who may ascend, Mount Fuji is open for all to climb. Both Mount Fuji and Mauna Kea retained their sacred status because of their heights being closest to heaven. References Fujisan (2009). Mt. Fuji and religious beliefs. Retrieved from http://www. fujisan-3776. jp/english/religiouis_beliefs/religiouis_beliefs. html. Leonard, S. , & McClure, M. (2004). Myth & knowing: An introduction to world mythology. New York: McGraw-Hill. Lovingthebigisland’s Weblog. (2009). The Hawaiian snow goddess poliahu and the summit of mauna kea. Retrieved July 30, 2011, from http://lovingthebigisland. wordpress. com/2009/02/05/the-hawaiian-snow-goddess-poliahu-and-the-summit-of-mauna-kea/. Mount Fuji. (n. d. ). Wikipedia: The free encyclopedia. Retrieved July 29, 2011, from http://en. wikipedia. org/wiki/Mount_Fuji. New World Encyclopedia. (2009). Mount Fuji. Retrieved July 29, 2011, from http://www. ewworldencyclopedia. org/entry/Mt. _Fuji O'Meara, D. (2006). Mount Fuji. Faces (07491387), 22(5), 6. Retrieved from EBSCOhost History. com (1994-2009). Mount Fuji. Retrieved from http://www. history. com/topics/mount-fuji. Sacred-Destinations (2009). Mount Fuji. Retrieved from http://www. sacred-destinations. com/japan/mount-fuji. Sacred Land. (2011). Mount Fuji. Retrieved July 29, 2011, from http://www. sacredland . org/mount-fuji/. Wikipedia. (n. d. ) The great wave off kanagawa. ASK. Retrieved July 29, 2011, from http://www. ask. com/wiki/The_Great_Wave_off_Kanagawa.

Drugs and Behavior Essay

Substance abuse describes the increased use of a substance which is likely to have negative effect on the body. Substance abuse refers to the use of substance like alcohol, cigarettes and other hard drugs or the use of common medical drugs for pleasure purposes. Substance abuse has remained to be a leading problem among the youths in all parts of the world. The use of alcohol has particularly remained a thorny issue in the world especially concerning the problem of underage drinking. The legal age of drinking remains one of the most controversial issues in the US and in many other countries in the world. Increased underage drinking has been attributed to many factors. Issues like the increased access of alcohol and lack of restriction alcohol purchase process have surfaced several times when we are referring to substance abuse. But all these are secondary factor which can be attributed to the increased rise of alcohol abuse in the underage youths. The most influential factor that has been identified in a number of studies has been the influence of the media on the youths. Several studies have singled out the influence of the media as the leading factor in alcohol abuse with media advertisement which features alcohol and the inclusion of alcohol and cigarettes in the popular music and films have been singled out. Media influence on youths and effects on use of alcohol There have been many concerns about e effect of the media on the increased use of alcohol among the youths. It has bee shown that alcohol placement and the alcohol advertisement have a multiple effects the rate of consumption among the youths. TV, Radios and films have also been found to have a lot of influence on the youths as far as alcohol consumption pattern is concerned. The mass media has been single out as one of the most influential avenue through which youths learn substance abuse. Young people have shown increased trend through which they learn the use of alcohol and other substances abuse especially drinking of alcohol and smoking of cigarettes. There is increased advertisement of alcohol compared to other drinks in the media which is influencing the youths negatively. A study carried out by Mathios, et al, (1998) found out that there was increased advertisement of alcohol in the primetime news compared to other foods and drinks. The study which was carried out ion two weeks of broadcast television program selection from ABC, CBS, FOX and the NBC found out that food and beverages episodes within the programs were more frequently featured compared to other foods. Alcohol was the most food appearing for all ages and it accounted for a big percent of foods and drinks incidents for the adolescents. The fact that there are more appearances of these programs on the TV and which were viewed by majority of the youths had an influence on the youths. The study postulated that this was likely to influence adolescent more than the grown up because they could not differentiate the kind of message the latent meaning in the message. A unit of analysis that was carried out by Hazan and Glantz in 1995 found out the there was increased influence on the use of alcohol which has been attributed to the increased advertisement of alcohol and other substances in the prime time fictional television. This study showed the increased appearance of alcohol and other drug related messages during the prime time fictional television news had and overall effect of increasing the rate of consumption of these drugs among the youths. The study found out that about 24 programs which were aired during the time of the study contained alcohol and tobacco events at least in every program that was aired every day. More that 982 percent of these program were pro-tobacco or pro alcohol while only 8 percent were anti-smoking or anti drinking. In terms of evaluation of these effects on the viewers, the study recognized that more than 52 percent the viewers most in the youth category aged 13-24 were positively influenced by the massages. Most of them responded that the fact that there was more drinking and smoking in the television compared to the real life promoted them to adopt the practices. The study also found out that there were higher status characters that were likely to smoke compared to low status characters. This means that most of those who smoked in the TV were celebrities who were likely to have a lot of influence on the youths. The high rate of smoking appearing on the television and the fact that mot of it was found among high caliber people influenced the youths to smoke. A study which was carried out by Chan, et al, (2005) found out that there was a great influence of alcohol on the youth. The study which sought to identify the response of the young people to alcohol advertisement showed the underage youth were more drawn to music, animal and other character and which are related to alcohol advertisement. This study which was carried out among the youths in a high school identified the particular influence of the inclusion of pop music and other popular films on their overall behavior to drinking. The study found out that the advertisement which were liked by the youths had the potential of eliciting response from majority of the youths and they are likely to purchase these brands which are advertisements. However the study also identified that most of the leading advertisement which influenced the youths more positively used animal character like lions, elephant which are likely to be associated with strength and fame among the youths. A recent review of the neuroscience which looked at the psychology in marketing literatures found out that most of the adolescents due to the brain development changes that they undergo are likely to be attracted to particular brands which are famous. Most of these brands are particularly associated with risky behaviors and are also likely to elicit immediate gratification, thrills and may even raise the social status of those who are associated with drinking. The study by Pechmann (2005) identified the impulsive and self conscious and it looked at the vulnerability to the advertisement and promotion. This study like several other which had been carried out before identified that youths were particularly prone to risk advertisement. Those advertisements which showed increased appeal for the youths and were related to increased use of alcohol were likely to elicit increased alcohol purchases among the youths. Fleming (2004) looked into alcohol advertising exposure and perception and its influence on the youths found out that a high exposure to alcohol advertising in most cases shapes attitudes and the their perception about the use of alcohol among the young people. This study defined young people as those who were aged 15 to 20 years and the young adults were aged 21 to 29. However the study identified that these attitudes and perception predicted the way young people identified their positive expectancies and their intentions and encouraged them to drink. However this influence was found to be lower among the young adults compared to the youths. This study found out that the youths changed their perception about drinking and other substances according to what they were hearing from the advertisements. They are likely to drink more with the increased exposure to advertisement which have alcohols messages. There are many other studies which were can review here which gives the same results. These studies contain important information which shows that there is a high rate of influence of advertisement on the youths and the change of their behaviors in consumption of alcohol. The youths are more prone to advertisement and they are not likely to differentiate the advertisements which give more positive messages and which give more negative messages. Unlike the grown up who have a more rational thinking process where they can identify the meaning in the advertisements and differential the effects the youths are more prone to the influence of advertisements on their behaviors. These studies depicts that medial influences is the single most factor which is influencing most of the youths to consume alcohol. Like advertisement, pop music and popular videos have also been found to have a lot of influence on the youths. They have been found to have a lot of influence same s the TV and Radio commercial. Pop music and popular videos have multiple influences because they usually include alcohol and cigarette messages and they are also related to celebrities who have a lot of following among the youths. Conclusion The problem of alcohol abuse continues to be one of the most debatable issues in the world. This debate has taken many dimensions including the failing society to act on the problem, the factor of alcohol seller and the easy access to alcohol by the under aged, and many other factor. But the factor of alcohol advertisement has remained a thorny issue in the debate with many studies replicating that increased exposure of the youths to alcohol advertisement has an effect of increasing the overall use of alcohol.

Augmented Reality and Virtual Reality

Pixelcase in Australia is the organization using the revolutionary use of the augmented reality (AR) and virtual reality (VR). The following report outlines the above factors providing the problem statements and benefits of the technologies. For the past few years Pixelcase experimented over photogrammetry under VR. This helped one of the effective workflows of VR modeling in the world. They have also developed their own linear scanning software of automated drone increasing the VR experience qualities. The VR photogrammetry currently transports the users in the VR to the walkable, tangible and real locations anywhere in the world. The service has been appropriate for asset management, film, education, museums, heritage and many more (Biocca and Levy 2013). The augmented reality has been related with the advertisement campaigns, science-fiction movies or gimmicked situations. The VR on the other hand has been created for the smart-phones. This is built as the standalone device and provided with powerful systems of gaming. There have been various real-life usages for these technologies (Dunleavy and Dede 2014). The trends related to AR are the AR headsets, mobile experiences, retail sectors and mixed reality.   The innovation in e-commerce is rapidly rising and AR is bringing the physical presence to the online shopping. The trends of VR lie in the fact that, the wireless virtual reality technology is creating a huge splash. This would also help in shopping. The Internet-of-Things has been making wireless VR more beautiful and dangerous.   This turns into the killer app for the phones and people might get addicted to it. The augmented reality has been the live view of the real world scenarios. Its elements are augmented via sensory inputs generated by computer like video, sound or GPS data. This enhances the reality of perception and the techniques are performed in the real time. This is done under the semantic context with the environmental elements like overlapping supplemental data (Barfield 2015). The VR is the computer technology that makes use of the VR headsets. This has been sometimes in assimilation with the multi-projected scenarios generating sounds, realistic images and sensations simulating the physical presence of the users in a virtual environment. People using the equipment could look around the new world with large quality movements interacting with virtual items (Earnshaw 2014). The problem statements regarding the technologies for Pixelcase are that why should they experiment with the technologies, how is VR suitable for their brands and their scopes in future market. The benefits lie in the fact that it would provide the consumer of Pixelcase to access events and locations. It is perfect for the brand because some industries would lend themselves to the technology more naturally like the entertainment companies. The trends of Pixelcase are researched in this report along with its potential applications. Both of the technologies have been earning lots of media attention promising tremendous rise. They could disrupt as well as reshape the current markets and the business models. Cloud processing and computing and auxiliary smart environment: This would enable the concepts of AR. Miniaturization of the devices: This rises the opportunities. Choosing place on the spectrum of the VR technology: This would help the journalists. Barfield, W. ed., 2015.  Fundamentals of wearable computers and augmented reality. CRC Press. Biocca, F. and Levy, M.R. eds., 2013.  Communication in the age of virtual reality. Routledge. Dunleavy, M. and Dede, C., 2014. Augmented reality teaching and learning. In  Handbook of research on educational communications and technology  (pp. 735-745). Springer New York. Earnshaw, R.A. ed., 2014.  Virtual reality systems. Academic press.

Entrepreneurial Marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

Entrepreneurial Marketing - Essay Example They also strive towards safeguarding the environmental safety by reducing the carbon print of the breweries and introducing various green technologies. These green technologies have earned them both local and international awards. The brewery can maintain a great sense of sustainability, community, and passion for the best ale. The recent industry trends report over the last five years produced by various independent bodies including SIBA indicates that there is a continuing success that is visible in the Ale sector with yearly growth and emerging categories often gaining their market share. One emerging market sector is in the growth of the 330ml packaged beer bottle. This is attracting a younger audience. Since Hobsons is in need of venturing into this market with a sub-brand, it requires ample market research and analysis. This paper seeks to fulfill that by developing a sub-brand that is not detrimental to the other brands of the brewery. It also seeks on the target audience and means of engaging them and marketing the product this new product in the market. The main consideration of this project is to come up with a sub- brand for Hobson brewery, which is not detrimental to the existing brand of the brewery. This is due to the emerging growth of the market for the 300 ml bottle of beer. This beer is attracting a younger audience of above eighteen years and considering that they make a high percentage of the total population in the area, tapping into this market is beneficial for the company. The brewery company has to come up with the best strategies to market and engage their target audience. They also aim at knowing what additional beer styles to create to maintain a competitive advantage. Moreover, they aim at coming up with a communication activity where they would gather the required feedback from the targeted market. The brewery also aims at coming up with promotional activity to ensure that they attract and retain more customers in their targeted

Suicide in the movie What Dreams May Come Essay

Suicide in the movie What Dreams May Come - Essay Example Thus, she is assuming responsibility for the childrens' death, as if she herself had killed them. Similarly, Christy is killed while on a route home he took specifically to do a favor for her. Again, Annie "assumes" responsibility for Christy's death, given that it was because of her that he was on the route that ultimately led to his death. Annie's decision, conscious or not, to assume responsibility for her family's death is not an uncommon coping mechanism. For many, the idea that life can deal such unfair and random blows can be overwhelming. By believing she "did it," she avoids much worse pain, that of accepting the fact that life is sometimes cruel and incomprehensible. If she believes she was responsible for the deaths, it provides some semblance of structure and order to life to protect her from life's further cruel blows. Assessing what Annie bereaved prior to the suicide is inextricably tied to the latter issue of why she committed suicide. While the obvious driver to the suicide was the death of her children and her husband, Annie's suicide had another driver. In several instances after Christy had died and was attempting to communicate with Annie, it was evident that at the point when Christy came the "closest" to communicating with Annie, she became the most distraught. For example: When Annie was near the gravestone, and Christy kept saying "I still exist," she eventually broke down as he kept pushing her to acknowledge him When Christy was near the purple tree and Annie was near her painting of it, as he kept trying to "connect" with her, she eventually poured fluids on the paint realizing he would never be with her again As Annie was writing in her journal and Christy was trying to communicate, she was able to write until the point his "presence," which she knew was not real, was too much for her and she crumbled up the paper. It is likely that these moments brought her closest to the reality of her losses, that he would never be with her again, pushing her closer to suicide. Annie's grief and mourning were evident. First and foremost, it was evident she had made a prior suicide attempt by slitting her wrists, as evidenced by the scars on her wrists. In addition, she was psychiatrically hospitalized and there was a fleeting reference to her "not talking for a month." In addition, her normally well-done hair became limp and unkept and her skin color was grayish, reflecting that she was not caring for herself, a common grief response. In most of the scenes prior to her suicide, she was always shown alone; isolation is another hallmark of grief and mourning. It is difficult to say why Annie had a favorable attitude toward suicide. In the end, when she comments to Christy that he "never came to her side" (paraphrase), it appears that her suicidality was a function of feeling isolated - not just physically but psychologically. In making that comment, it is implied that she felt Christy did not "understand" her pain; he commented how he felt he needed to be strong and perhaps she needed company in having him "be with her" where she was in her pain. Perhaps she just wanted an end to the pain - Christy ended it by being strong, and she wanted an end too. The movie did not have any overt signs that would

Significance of the Dog in J.M. Coetzee's disgrace Essay

Significance of the Dog in J.M. Coetzee's disgrace - Essay Example This is Coetzee’s first book that deals explicitly with South Africa’s post apartheid scenario, that paints a cheerless picture and comforts no one, no matter to which race or nationality they belong. Coetzee’s primary theme in ‘Disgrace’ revolves around a man who is broken down and reduced to almost nothing, but finally searches and finds a small speck of redemption by way of his acceptance of the realities of life and death. The protagonist in the story is Professor David Lurie and Coetzee’s notion of life with its harsh realities and brutal tyranny being replaced by brutal anarchy are reflected through his protagonist David in South Africa, a place filled with social and political conflicts. Coetzee’s scintillating novel makes use of a metaphorical device such as the use of different animals and in particular dogs to bring out the developments of his characters. Dogs play a stylistic role in this novel as it is portrayed as being a m eans of protection for the Whites. During his childhood, Coetzee’s mother created a great impact on him where dogs were concerned. It is her influence which was a major contributing factor for Coetzee to use dogs as the defining factor in his novel ‘Disgrace’. His mother often reflected on her past life which included the â€Å"walks with the dogs†. ... David is a divorced, middle-aged scholar of Romantic poetry, who during the Mandela Era, became a victim of "the great rationalization". His university was replaced by a Technical University at Cape Town where he teaches lessons in â€Å"Communicative skills† that he finds rather useless and nonsensical. The dignity he has there, is short lived as he is caught having a relationship with one of his poetry students and is dismissed from the university. Coetzee describes him as â€Å"a mad old man sitting among the dogs singing to himself†; a man who invests his last savings into a pickup truck to pursue his work as a dog-undertaker. David further sinks in disgrace when he patronizes a prostitute and buys her gifts, but in the course of this relationship he becomes such a nonentity that she refuses to see him. He imagines her and her friends shuddering when they see him just as  "as one shudders at a cockroach in a washbasin in the middle of the night". David contemplate s asking his doctor to castrate him in the way one neuters a domestic animal. In Coetzee’s story this is the first reference made between human and animal existence. One of Coetzee’s striking techniques is to explore what it is to be human, which is deftly brought out through his characters by placing them in extreme and compelling situations. The protagonist David has to experience and endure physical torment and psychological abasement. He falls deep into disgrace and flees Cape Town to his daughter Lucy’s remote farm. Lucy hears his story and very matter- of- factly tells him, "This is the only life there is. Which we share with animals." This is another one of the comparisons made in this story between humans and