The Growth of Online Shopping

THE GROWTH OF ONLINE SHOPPING MENTORED BY- MR SUHAIL ANWAR NIFT, NEW DELHI CREDITS- VAISHALI RAI SEMESTER III BACHELOR OF FASHION TECHNOLOGY NIFT, NEW DELHI 2011-2015 DATE- 21 AUGUST, 2012 CERTIFICATE â€Å"This is to certify that this Report titled â€Å"THE GROWTH OF ONLINE SHOPPING† is based on my, original research work, conducted under the guidance of Mr. Suhail Anwar towards partial fulfillment of the requirement for award of the Bachelor Programme – Technology, of the National Institute of Fashion Technology, New Delhi Center. †Signature of Researcher Vaishali Rai BFT-III NIFT, New Delhi Signature of Mentor Mr. Suhail Anwar NIFT, New Delhi ACKNOWLEDGEMENTS Any accomplishment requires the effort of many people and there are no exceptions. The report being submitted today is a result of collective effort. Although the report has been solely prepared by me with the purpose of fulfilling the requirements of the course of BF-Tech (Bachelor of Fashion Technology ), there are many helping hands behind it who have guided me on my way. My sincere gratitude goes to Mr.Suhail Anwar, my mentor for the project, for providing me with his valuable knowledge and guidelines so as to bring out this report in a proper manner. I would like to express my gratitude towards my parents for their kind co-operation and encouragement which helped me in completion of this report. Lastly, I would like to say that this report has been prepared by me and any mistake/error in the report is solely my responsibility. Vaishali Rai BFT-III NIFT, New Delhi CONTENTS 1. INTRODUCTION 2. CURRENT ONLINE SHOPPING SCENARIO . EXISTING TRENDS IN ONLINE SHOPPING- GLOBAL AND INDIA 4. WHAT THE FURURE HAS IN STORE 5. REFRENCES INTRODUCTION When it comes to today’s Gen Z, apparently the internet generation (and the most lazy gen of all), almost everything right from food to things in our bedroom is somewhere or the other the result of the tech savvy and internet friendly behavi or of ours. A click and we have the dominoes pizza sizzling hot on our doorstep, a click and we have the latest gadget in our hands†¦ what else do we need?Dad’s credit card of course but that is not a problem at all. It’s like a new trend has started, the â€Å"CLICK has gone WILD† and online shopping†¦ wilder!!! A report by Forrester, a leading research agency indicates that online shopping has recently seen an upsurge in its realm owing to easy access to Internet, the global IT boom which has facilitated an exemplary growth of all IT – related infrastructure, and the ridiculously busy schedules which leave us too drained to take the trouble of driving to a store to buy what we need.While it’s still nice to stop by a store to touch and see products, the convenience of online shopping can’t be beat. To be precise there are quite a few reasons behind this upsurge, which are mentioned below- * The e-tailing sites have been pumped wit h cash for expansion, and there’s now a frantic race afoot to try and scale up as quickly as possible. * The reasons for this surprising consumerism are also attributed to several socio-economic reasons including high disposable incomes and greater focus on status and reflection of the private label of all consumer goods. Increase in number of people using internet and their growing belief in it due to consumer friendly security gateways etc. * The modern infrastructure and the ease of technology offered is also one of the biggest reasons for the growth of this trend. Of course, India, home to people who are huge fans of sales, discounts, etc has the gaining popularity of the coupon sites sharing the task of popularizing the growth of online shopping trend in the country. CURRENT ONLINE SHOPPING SCENARIO- MARKET AND THE CONSUMERSThe biggest hindrances to online shopping in the past were the high incidence of identity theft, lack of consumer-friendly site interface, and the do t-com bust. But despite these drawbacks, with the help of computer programmers' improved software and increased security, investors and businesses rebuilt and redefined online marketing. Today, online stores are in the millions, with shops catering to both businesses and direct consumers. * Currently Europe is the largest market for online shoppers in the world. And when it comes to nations, US and UK top the charts. Wherein when it’s the fastest growing regions of online shopping, the APAC region is gaining high popularity, both in terms of market and the consumers. Recently, it was reported that Asians, particularly Indians and Chinese, are changing their way of shopping and are going online. There are more ‘High Net Worth' consumers within China than the whole of Europe put together. Japan leads the global mobile shopping sector due to the existing infrastructure for fast and innovative delivery of technology customized for personal consumption.When the rest of the w orld showed consumers cutting back on spending, some of the countries of the APAC region, such as India, China and Vietnam, showed a surprising rise in sales values to the tune of 15 percent in comparison to the rest of the world. India alone saw the growth of 18 percent in its online shopping sector. EXISTING TRENDS IN ONLINE SHOPPING- GLOBAL AND INDIA In the global markets, the move is towards online portals, while in the Asia- Pacific regions, especially India, there is an equal mix of traditional or wet markets for fresh produce, followed by the online format for lifestyle products, clothing and electronic goods.Trends in Global Online Shopping: * 92 percent of Consumers use websites to compare prices * 76 percent of Consumers use websites to access and print coupons * 75 percent of Consumers purchase at least 1 products or services per month via the Internet * 26 percent of Consumers spend at least $500 per month buying goods/services via the Internet Trends in Indian Online Sh opping: * In the next one year, at least eight out of ten Indian consumers will make online purchases At present, a little more than a quarter users reveal that they spend 11% of their monthly shopping expenditure on procurements online. * 71 percent Indians trust recommendations from family when making an online purchase decision. Recommendations from friends stand at 64 percent and online product reviews at 29 percent. * Almost 50% Indian consumers’ use and trust social media sites to help them make online purchase decisions * In the next 6 months or so, most buyers will purchase books (41%), airline tickets (40%), and electronic equipment such as TV, Cameras (36%) online. The trend observed is that while shopping, most buyers ideally shop from websites that allow them to select products from many different stores. WHAT THE FUTURE HAS IN STORE Global business-to-consumer e-commerce sales will pass the 1 trillion euro ($1. 25 trillion) mark by 2013, and the total number of I nternet users will increase to approximately 3. 5 billion from around 2. 2 billion at the end of 2011, according to a new report by the Interactive Media in Retail Group (IMRG), a U. K. online retail trade organization.The study estimates that business-to-consumer e-commerce sales in 2011 increased to 690 billion Euros ($961 billion), an increase of close to 20% from a year earlier. IMRG estimates that growth rates in countries like US and UK (currently the market giants) will be approximately 10-15% a year. But with China’s e-commerce sales growing more than 130% in 2011, it is only a matter of time before the Asian giant becomes the single largest market in the world. IMRG, is forecasting that France, Italy, Spain, Russia, Turkey and Poland will be the fastest-growing markets in Europe.It also anticipates substantial growth in Latin America, led by Brazil and Mexico, and the Middle East, led by Israel and the UAE. Online retail in India is on fire and will be on it in the n ear future. India to be the fastest growing E-Commerce Market in Asia-Pacific region and its online market is set to grow to $8. 8 Billion by 2016. According to the latest research by Forrester, a leading global research and advisory firm, the e-commerce market in India is set to grow the fastest within theAsia-Pacific Region at a CAGR of over 57% between the years 2012-16. As per the report, while compound annual growth rates in the mature e-commerce markets of Japan, South Korea, and Australia will run 11% to 12% over the next five years, in the rapidly growing markets of China and India, these growth rates will be 25% and 57%, respectively. This report brings out the fact there has been a stable rise in the sector of online shopping and this rise will continue to take place in the future also.The trend of online shopping is here to stay. REFRENCES – http://www. businessreviewindia. in/marketing/web/online-shopping-trends-in-india (Visited on 12 August, 2012) http://www. bi gcommercereviewsite. com/online-shopping-statistics-is-your-offline-business-suffering/ (Visited on 12 August, 2012) http://EzineArticles. com (Visited on 17 August, 2012) http://www. asiaonlinemarketing. com/online-potential-in-asia-pacific/ (Visited on 17 August, 2012) http://www. retailresearch. org/onlineretailing. php (Visited on 16 August, 2012)

Interpret Marketing Trends and Developments Essay

The aim of this report is to determine if potential alternative hub airports to service the growing of Australasian and Pacific markets by researching and identifying considerable inroads into this large market for expanding and growing opportunities for Virgin Australia’s potential abilities Methods Used A questionnaire (Appendix 1) was distributed to students attending Metropolitan South Institute of Tafe (MSIT) as well other data conducted to research preliminary and secondary data from the Tourism Australia market profile. As well as conducting Risk Analysis from other countries in the Pacific and Australasian countries, which includes airlines and traveller statistics and performances. When undertaking the questionnaires, the data was distributed and collated by answering question on what students preferred as their haul destinations. As a result the analysis was conducted that most of the students preferred Fiji in category 1 while category 2 the students preferred Malaysia that has the highest percentage of students followed by Vietnam and Philippines as their hub destination. Students preferred its natural beauties of its countries rather that its infrastructure, and rich heritage. As well as its scenic views and luckily 23 students have travelled internationally while 4 students said they never travelled at all. From the students conducted in this questionnaire students were around 21 to 30 years old more than the rest of the respondents in this demographic. Sources Other than the questionnaire, this report did not use any other sources but analysing a risk matrix of countries whether the profile status was able to be a hub destination or not. Scope This report looks at the opinions of students attending MSIT Mt Gravatt, and investigations of countries in the Pacific and Australasian regions for strategies to conduct major airlines services. Background From this report it will be investigated by the following elements of regional analysis in Australasia and the Pacific. It will also look at the trends from the landscape of aviation analysis and the main key airlines that each countries support on using as its carrier. Demographics will also be analysed by the market performance of the country in each category and its destination ports and statistics. Establishing a performance on its international routes will be the key priority in building successful and stronger platforms for the future.

Explication on a poem by Blanche Farley Essay

The human mind is in a constant state of flux. More so, a woman’s. Blanche Farley’s The Lover not Taken, beautifully captures the vacillating moods of a woman in and out love, and lends a very daring outrageous image of a woman’s mind. ‘The lover not taken’, in the life of the woman in Farley’s poem would be the significant choice made in a woman’s life – one that decides her character, her destiny. In this, it is as significant as ‘The Road not Taken’. The poem is a beautiful play of comparison and contrast of thought and feeling, of idealism versus realism, the heart and the mind. All alone, Farley’s Madame Bovary waits in time, left to herself. The woman, already bound and claimed in marriage, caught in turmoil, stands pondering at the crossroads, on the verge of giving in to the charms of her new-found suave lover’s lovely hair and smile Unhappy in a marriage, a woman’s heart is unchained, still seeking love. Having found it, the temptation to infidelity looms large. Yet the sensitive niche, in which a woman places herself, prevents her from giving herself freely away to her feelings. Her hating to face the sensitive situation, wishing not to displease her husband nor her lover, yet poignantly wanting to have the cake and eat it, – the vagaries of a woman are picturesquely portrayed. Mulling and wanting, weighing the outcomes of each decision, it is not until the last two lines of the poem, that the mood of the protagonist is actually decided. It appears as if she were her own judge, laying before herself the facts and reasons over which of the two men she would choose and why, and how. Structurally, every line of the poem ends in a pause, a change of mood, a dilemma. The end of every line assumes the consequence of its own course. Are the smiles of her charming lover more endearing than solemn promises of her husband, which he wears in his wedding ring? Guilt-ridden, she does admit her husband is indeed true to her. Yet, what of her love? Awaiting a twist of destiny, expecting a ‘way leading on to a way’, she hopes to find happiness in her love. Hoping for her love to receive her some day, well knowing the grave consequences of adultery, she heaves a sigh of lament. The irresolute, hesitant nature of thought is reflected through the juxtaposition of words like ‘mulling’ and ‘wanting’. Her desire is more for, her lover’s ‘smile’ than her husband’s ‘claim’. She imagines if her blonde lover ‘dropped by some day’, she wonders in fear if her husband, having known about her affair, ‘would ever come back’. Her need to stay in a marriage is very strong, when she tries to think ahead in time, several years away, when she would be recounting her tale to someone, and rejoice at how loyal a wife she had remained. It is only the security of a marriage and a home, which can subconsciously provide her such a stable thought. How finally primordial instincts win over moral values is captured as a conclusion to the poem. Unable to give up either her marriage or love, the woman decides to play it safe, both in love and marriage. It is very ironical that the poem begins with the word ‘committed’. Is the woman really committed to the one who has a claim on her? The frail-minded woman torn between her lover and husband becomes ready to turn into an unconscionable adulteress towards the end of the poem! To reach home and call the lover marks the culmination of this complete turnabout. To enjoy both the comfort of home and the heart, is a secret she alone would know and unflinchingly cherish! Throughout the poem, there is a heavy sense of remorse and regret, and perennial guilt. She finds no peace with any of her feelings. Works Cited â€Å"Road Not Taken: Analysis†. 19 May 2010. MegaEssays. com .

Competitive Analysis Essay Example | Topics and Well Written Essays - 1000 words

Competitive Analysis - Essay Example Its cost only includes market research, advertising and promotion hence enabling the company to minimize on the cost of production. On the other hand, bottlers are provided by syrup by the concentrators’ where they then they mix it with sugar, treat with local water and carbonate it. Finally, they bottle it and then deliver it to the retailer. All these activities make the bottling business capital intensive as it requires high technology in production. Returns received by concentrate producers greatly differ from those received by the bottlers due to various reasons. The main factors as indicated in the above paragraph are the financial cost incurred by both companies (Fleisher & Bensoussan, 2007). Bottlers for instance incurs low cost of production as it only concentrates mainly on advertising, market research and product development whereas bottlers activities involve investment of huge amount of capital as its main concern is to archive its main goal of improvement and mod ernization of the bottling lines which as a results requires high amount of capital (Fleisher & Bensoussan, 2007). Secondly, the other cause of variance in returns is the availability of raw materials. The concrete producers require fewer raw materials hence its major spending is on purchase of cheap inputs like citric acid, natural flavors and also caffeine; on the other hand bottlers require large number of production materials. They invest in purchase of inputs such as packaging materials like cans, bottles and also sweeteners such as aspartame which prove to be expensive hence reducing their profitability as they are unable to reduce on the outflow of money (Fleisher & Bensoussan, 2007). The returns received by bottlers are also less than those received by the concentrate producers due to the risk levels each of the company face. Concentrate producers are responsible for the brand promotion and also invest hugely on trademark to stimulate sales; on the other hand, bottlers have little risk in their operations as they already have an advantage i.e. have a famous name which is well known all over the world .This development provide them with stable returns and low risk (Bensoussan & Fleisher, 2008).

Business and Social Approaches to Social Media - Opportunities and Essay

Business and Social Approaches to Social Media - Opportunities and Issues - Essay Example Through social media, companies do not have any limit for entry, and there is excellent communication between customers and promoters (Hamill, 1997). Companies using the social media find it easy to penetrate the market, to find information that helps them change their products to meet the customers demand, and also reduces the cost on advertisement. In overall, the company is able to improve its performance as a result of the feedback got from the consumers of its product (Denis et al., 2002). Social networking sites are websites whose accounts are profile based. They are often known as Web 2.0 (O’Reilly, 2005). People are able to form relationships through chartrooms, instant messaging, newsfeed and blogging. Some of the communicating avenues or social network sites used today include; facebook.com, Myspace.com used by people who share the same taste in music and friendster.com used to connect people looking for love partners (Ellison, et al., 2007). In this discussion, we s hall elaborate more on the use of facebook as a social network, and how it has helped companies such as Coca Cola, IKEA to advertise its products leading to an increase in sales and profit maximization. ESSAY Facebook is a social networking means that has made it possible for people with same ideals and values to connect. Originally facebook was introduced to help students connect with each other after school (Ellison et al., 2007). However, today facebook is also used for marketing companies’ products, introducing new ideas, and an avenue to collect data or for advertising purposes. Being a socially appreciated form of networking, facebook has helped to improve the public relation of companies with its consumers, has helped to identify marketing gaps and also to identify consumers tastes and preferences. Facebook has bridged the gap of space and time in business. This has been done through creating of groups, which allows members to ‘like’ the goods and services provided by keeping them informed with the latest information. This has also been done through the creation of facebook pages or use of celebrities in the advertisements. Other than companies using the media for advertising, organizations have also been able to gather information leading to a shift of how they get to collect information; information does not only flow from up to bottom but from down to the bottom. This has therefore, shifted the focus of organizations to providing what the consumers desire. It has not just changed organizations and companies’ methods of advertising, but has also led to an increase of companies’ productivity and revenue as well as reducing costs. In addition, the social network; facebook have helped in detecting criminals. Police in Canada and the U.S. have directed certain videos and requested the public to try and indentify them. The videos were initially on YouTube, but to make communication faster it was uploaded in facebook. This did not only help the police men to get to arrest the criminals but also helped the businesses to get to indentify the criminals incase they just dropped on their doorsteps. Facebook can therefore, be used as a means for protection and for boosting security around our places. However, the success of a company that uses facebook to advertise depends on how well they design their web. A

Best Performing Director - William Craig Fugate Assignment

Best Performing Director - William Craig Fugate - Assignment Example In 2004, for instance, he staged the largest federal disaster response when the country encountered at least three hurricanes including the Wilma, Dennis and Katrina. Because of the impact of the hurricanes, most of the coastal stages were under the aid of Emergency Management Assistance Compact. This was the time Fugate showed his stewardship. After the Katrina crisis, Fugate took the information from the casualties to determine their eligibility for any compensation. Those whose information was vague were not immediately compensated. He tapped the historical information from those who were employed to verify their credentials and ensure that there was a real home there. Although they were dealing with several people, Fugate mobilized his team with the help of technology. By the time Fugate was nominated to head FEMA in 2009, the agency had already been battered by the previous leaders. Michael Brown had driven the agency into a punch-line due to his decision that depicted his incompetence during the hurricane Katrina of 2005 (U.S. Department of Homeland Security and Federal Emergency Management Agency , 2006). With his outstanding performance of over ten years as an emergency manager, Fugate was promoted as a director having shown high competence. He was exposed to emergency services at his tender age after his parents died. Having garnered the best experience, he excelled very well in his career. He faced a lot of challenges that prepared him to lead FEMA. Initially, the agency had lost it reputation when Mr. Brown failed in his leadership leading to loss of property and lives during the 2005 hurricanes of Katrina. His appointment was therefore to restore the lost ‘glory’. This was his designed role for his appointment by President Obam a. As the director, Fugate promulgated the ‘entire community’ strategy towards emergency management by emphasizing and enhancing cooperation with all the government levels, including state, federal, local and tribal.     

Identifying Potential Risk, Response, and Recovery Assignment - 1

Identifying Potential Risk, Response, and Recovery - Assignment Example It can be done by having a strategy to counter these risks spanning risk mitigation, risk assignment, risk acceptance and risk avoidance. Moreover, control mechanisms ranging from administrative, preventive, detective and corrective should be put in play. In this document, we center around four main security threats to the company. They include data security, computer virus risk, Keystroke logging, and adware. These risks if not properly managed may cost the organization a great deal. First, the entire processing in the organization will significantly be lowered. The institution, as a result, may delay in meeting its deadlines. Secondly, the resources may not last to the projected time frame and thus call for replacement earlier than anticipated. The worse part could be losing the organizations secret or procedures to other competitors in the market that may completely cripple the existence of the institution. After noting the adverse effects the threats could have on the organizatio n as a whole, there is an urgent need to avoid reaching such an extent. Our method of selecting which method to effect will highly depend on the nature of the threat at hand. In its entirety, adware is a sequence of instructions written to effect downloading of adverts to one's computer system. It also functions on its own and could perform various displays. The source of the adware is through application software that has instructions to work on your computer (Bersani, 2008). Alternatively, they could arise when that software is in use. Whereas it is easier to avoid such software’s, acquiring them elsewhere could be involved or more costly. Users consequently sacrifice for the free use of such software. The greatest threat is an adware that is in the form of spyware.

Hazar alfaqeih Personal Statement Example | Topics and Well Written Essays - 500 words

Hazar alfaqeih - Personal Statement Example I taught Mathematics in an elementary school in my country and had the opportunity for practical application of the methods and guidelines that I learnt from the best Doctorate holder in the college. She inspired me to do master’s degree in statistics and then go for the Doctorate in the same subject. Her style of counseling was excellent, she visualized the perspectives about this subject well, and I am now convinced that I would achieve my career goals by specializing in statistics. The subject of statistics is now my passion. Before my interaction with her, I had the notion that Statistics was a dull subject, full of never-ending calculations. Her style of dealing with the finer aspect of the subject changed the attitude of the students and we began to love statistics, and eagerly looked forward to her classes. Take me as the practical example, how a teacher can influence the thinking process of a student. The twin objectives of my life will be served, firstly to expand my knowledge on the subject and secondly to equip myself academically to impart knowledge, as my career goal is to teach in a University and be a Visiting Lecturer in business houses. With proper interaction from the lecturers and professors in your University and the fellow-students, I will further improve my communication skills. For an aspiring Visiting Lecturer in statistics, I would often need to explain technical matters and the latest statistical methods to make them understand business and the economy from the point of view of this subject. Business tools and strategies are continuously on the change with rapid progress that is taking place in technology and application of statistical methods. Your University is the best to get proficiency in statistics program, as graduates from your University hold responsible positions in top-ranked business establishments. They are constantly on the upward spiral in their careers, and are making

William Faulkner Essay Example | Topics and Well Written Essays - 2000 words

William Faulkner - Essay Example Faulkner was a multitalented individual even at a tender age; he was active in sports as he played for his high school football team. His interests in literature were depicted during his early years. Upon reaching puberty, this renowned author started writing poems. However, after his teens, Faulkner began loosing interest in formal studies and eventually decided to quit school. A few years later, Faulkner was to meet one of the most inspiring literary artists in his lifetime; Phil Stone. Additionally, Faulkner met the love of his life in those early years; she was known as Estelle Oldham. The later mentioned girl had a romantic relationship with Faulkner but never committed her life to him because she was betrothed to someone else. Stone- his literary mentor- had seen some of Faulkner's earlier poetic works and realized that he had great potential to make it in the world of literature. Faulkner's first job was a in New Haven where he worked briefly in an Arms Company. Thereafter, he tried joining the Army but his physical appearance did not allow him to progress. Afterward, he joined the Canadian Royal Air force. His life in the Air force did not last long since the world war ended just soon after he had joined them. In order to keep track of his experiences, Faulkner decided to purchase some Air force accolades. This experience in the Army was one of the most influential aspects in his literary works. One of his novels; Soldier's pay: which was published in '26 indicated some of his fictional experiences in the war. In the year 19919, Faulkner got a chance to join a university. He was able to accomplish this even despite the fact that he had dropped out of high schools. This future author was very active in his university forming clubs and other similar associations. (Amazon, 2006) However, Faulkner never completed his studies. Instead he opted for odd jobs. He worked as a postmaster, bookstore assistant and even as a Scoutmaster. All these jobs did not suite his outgoing personality and he was forced to resign or quite. Literary works In the early twenties, Faulkner began by writing some essays that formed part of the New Orleans collection. He then embarked on his first literary novel called Soldier's pay. After completing this novel, it was published by Live right. Thereafter, Faulkner decided to move to Italy and then Paris. These served as great influences in is second novel; Sanctuary. The second novel was published in the year 1926 and was entitled Mosquitoes. It mainly talked about some of the earlier influences in the army but this book was not one of his best productions. Failures in the latter novel resulted in improvements in his next pieces of work. He was advised to stay true to his roots and this is exactly what he did in his subsequent works. Faulkner realized that he could create greater influences if they depicted native aspects of his community. This third publication seemed very interesting to Faulkner but not to his publishers. His first publisher refused to wok with him and so did many other p ublishers. After a frantic search for a publisher, Faulkner finally got a willing one in the year 1926. However, the novel was only released after excessive editing and changes made to his title.

CEO's letters to shareholders - Coca-Cola Company Essay

CEO's letters to shareholders - Coca-Cola Company - Essay Example CEO's letters to shareholders - Coca-Cola Company During 2007, Coke was able to register a gross profit margin of 64% showing its strong ability to control the critical costs and maintain its cost leadership in the market. Further Operating Income was 25% with net income of 21%. Probably the strongest sign for the investors remained the fact Coke has been able to provide a dividend of $1.36 per share which is a very strong indicator from the company to show its concern for its investors. In the current year; Coke has been able to successfully launch its new brand of Coke Zero in more than 37 countries and has proved itself as the best selling brand of coke so far. The future outlook of the coke seems good as it has been continuously making new acquisitions in order to penetrate and develop new markets to broaden its product base. As a future strategy, Coke is considering to enter into the Sparkling Beverages business which according to Coke is its business of future. Overall the analysis of the CEO’s letter to the shareowners of the company clearly indicate the direction which the company is going to sought in the future and proposed plan of action to remain more competitive in the market by acquiring and making new strategic moves to solidify its position not only in North America but out of it too.Pepsi Co has not yet been able to present its annual accounts for the year 2007 however based on the annual audited accounts of 2006, we can analyze the letter of CEO to the shareholders of Pepsi Co. during 2006, Pepsi Co has been able to achieve a volume growth of over 5% with net revenue growth of 8% whereas the earnings per share grew by 13% showing a very significant performance of the company in the year under review.

Implementing Effective Job Delegation in the Units Essay Example for Free

Implementing Effective Job Delegation in the Units Essay As a supervisor on our medical surgical unit, our hospital patient satisfaction scores for the past two years have been going down and there is a great need to improve patient satisfaction scores, particularly in the area of effective job delegation. Research (2011) has shown that a leader who does not delegate might likely feel stressed and overloaded. Although it might seem the best way for work to get done, is to do it yourself, but its not a good long-term solution. Feedback and review remain helpful and important, although the relationship is more likely one of mentoring, rather than coaching. The Question In order to improve patient satisfaction score in hospitals, the first question that health care providers should ask is what can be done to improve the quality of care given to our patients, and the second question is, how can effective job delegation improve our patient satisfaction score in our hospital? Will the creation of a policy on implementation of effective job delegation, encourage collaboration between the nursing staff and personnel to ensure that all personnel are not stressed or overworked? On our medical surgical unit, nurses struggle to deliver all the care their patients need, but are unable, due to stress and overwork. Good delegation saves time, develops people, grooms a successor, and motivates. Poor delegation will cause frustration, discouragement and Confusion, as such the delegated person will fail to carry out the delegated task. Effective job delegation will improve our patient satisfaction scores, even if most nurses would prefer to deliver all the care their patients need, but can’t, due to overwork and stress. The delegated task may be small, but has a large overall impact for all those involved. Nursing is a demanding profession, often nurses feel as though there are not enough hours in the day to complete all tasks, delegation of job will help nurses complete all the jobs allocated, this will help improve patient’s satisfaction scores. In the medical field today there is shortage of nurses, but still nurses are still expected to provide safe and effective care for their patients, by elegating some aspects of care to others this goal can be archived. Evidenced-Based Studies Many studies have been performed on effective job delegation. An article by American Nurses Association: Research and expert opinions suggest that effective job delegation frees up Nurses to do what they have been educated to do and coordinate patient care (ANA, 2020). It explained that delegating jobs help improve collaboration between healthcare workers, by delegating some aspects of care to others. Another article in the ADVANCE web site published by trustworthy researchers, who did the research on: why it is significant for healthcare workers to delegate job: since they decided what patient care intervention is necessary and how, when, and by whom these interventions need to be provided. The article narrated how effective job delegation will improve patient satisfaction scores; though most nurses would prefer to deliver all the care their patients need (Juno, 2010). An advanced research was carried out by nursing expert, who explained, that effective job delegation will improve patient satisfaction scores due to nurses shortage and the need to lower medical cost. The article describes how good job delegation saves time, develops people, grooms a successor, and motivates workers, while Poor job delegations causes frustration and overwork to nurses, making the task of healthcare workers difficult to give safe healthcare to their patients ( Juno, 2010). It explained that delegating jobs help improve collaboration between workers. An international research in South Africa discovered that there is a large disparity in service levels workload, between private and public sectors. The research point out that effective job delegation is necessary for both private and public sectors for jobs to be carried out efficiently (AFN, 2012). The organization Advocate for Nurses carries out a research and found out that the provision of health care in America has been compromised by the loss of trained health workers due to over work and stress, the article explained that when Managers or leaders engage in effective job delegation in the health care organization, Nurses will not leave the profession because of overwork and stress. It explained that poor job delegation lead to pressure and work overload, because most nurses think they can provide all the care their patient need, which is impossible to do, as such leaving one tressed, unhappy, and feeling that youre letting your profession down, the solution to prevent this feeling is effective job delegation (AFN, 2012). They also explained why health care worker have to delegate, because of changes in healthcare delivery, they stressed the fact that task delegation is here to stay at least for the foreseeable future. Job delegation is crucial to cost containment and Job d elegation is important; as such health care professionals should take it as an expected professional nursing activity (AFN, 2012). The Proposal The outcome of creating a policy is something that is realistically obtainable in a professional practice: Access to the hospital policies, meeting with floor managers/unit leaders and Identifying problems in our hospital have shown that our nurses and managers are stressed and overworked. The task of a competent manager is not to do all the work on his or her own, but to smartly deliver within the given parameters of budget and timeline I propose that all managers must make sure that the delegated person understands the importance of the task, the responsibility it brings and the long-term consequences. Once they are clear about the task it becomes easy for the job to be accomplished. Managers should make sure, those who are delegated, feel they are contributing to the success of the organization rather than standing on the periphery, and they must ensure that the job being delegated is handed to the appropriate individual, because if the task is not done, the person who delegated the job as well as the delegated person are responsible for non-performance of the job. Delegation is transferring a competent individual the authority to perform selected tasks in a selected situation. Effect job delegation facilitates success and trust among nurse, who then be able to deliver safe and satisfactory care of patients, as a result improve patient’s satisfaction scores. Conclusion Effective delegation involves achieving the desired results, managing the demanding deadlines, empowering and equipping the team. Ultimately, the responsibility of getting delegated job accomplished remains with the manager. Researchers have shown that leaders who do not delegate feel stressed and overloaded with work. Good delegation saves time, develops people, grooms a successor, and motivates. Poor delegation will cause frustration, discouragement and confusion. Effective job delegation strategies incorporated into health care practice can provide health care workers with more time for professional nursing roles, and enhance job satisfaction in the areas of decision-making and promotional opportunity.

Belonging Essay Example for Free

Belonging Essay Belonging is about how one views their self and how one interacts with those around them. It colours who and what we are and how we fit into the world around us. People seek belonging for identity, relationships, acceptance, and understanding. Steven Herrick’s free-verse novel, ‘The Simple Gift’, effectively explores the notions of belonging through the protagonist’s journey. In a similar way, David Michod’s film ‘Animal Kingdom’ and Tim Winton’s short story ‘Neighbours’ both present protagonists that go through long journeys to find belonging through developing meaningful relationships and discoveringa sense of place. Steven Herrick’s free-verse novel ‘The Simple Gift’ clearly portrays that alienation and a lack of connection with people will lead to a lack of belonging. Immediately Herrick introduces the readers to Billy, a sixteen-year-old runaway who is alienated and isolated. Herrick implicitly displays that Billy’s father has abused him, which is the cause of his alienation. This is evident as Billy recounts how his father â€Å"gave me one hard backhander across the face, so hard I fell down†¦. And slammed the door on my sporting childhood. This metaphor allows readers to understand that his father’s abuse led to Billy’s disconnection to from normal childhood experiences, thereby not allowing him to ‘fit in’ and belong to society. Billy’s isolation from the community is reinforced as he leaves the neighbourhood throwing â€Å"one rock on the roof of each deadbeat no-hoper shithole lonely downtrodden house in Longlands Road, Nowheresville. † Colloquial adjectives and expletives make evident Billy’s feelings of disconnection and resentment towards his hometown, suitably named â€Å"Nowheresville† by Billy. It is from this place that Billy seeks escape, and so chapter one ends as he begins his journey towards belonging â€Å"on a speedboat out of town†¦ heading to the Waggawang Coalfields. † Herrick portrays that Finding a sense of place and meaningful relationships leads to belonging with Billy’s arrival in Bendarat where he is metaphorically and literally entering a new life. Although at first Billy is anxious, upon entering the town, he feels it brings a sense of hope for his future as he â€Å"walks slowly into Bendarat†¦with the sun finally lifting. Through this use of weather motifs and personification of the sun lifting the fog, hope and positivity are unveiled for Billy after a life of negativity and uncertainty. He finds â€Å"Bendarat is the perfect town† and he makes â€Å"carriage 1864 home. † Billy begins his movement as he finds a physical sense of place. While the town of Bendarat Billy begins to move towards belonging through meaningful relationships, when he meets Caitlin; a representative from the ‘other’ society from which Billy and Old Bill are hiding. Ironically, Caitlin has everything she wants, but is still discontent. She represents her family’s wealth, acknowledging that her â€Å"Dad is too rich for his own good. † Caitlin and Billy develop an immediate bond, as they are able to talk and listen to each other without judgment or prejudice. As they meet, the narrative perspectives begins to overlap, and the reader gains insight into Caitlin through her strong voice, suggested through the use of personal pronouns â€Å" I felt good†¦ I kept mopping. As their relationship develops, Billy finds meaning and purpose for his life as seen through this extended metaphor that Billy’s life has become â€Å"a circuit of plans with Caitlin at the centre, and me a badly-dressed satellite spinning crazily in her orbit. † With Caitlin in his life, Billy is centered and feels connectedness: she is someone to whom he can belong. Similarly, Billy begins to find belonging through a relationship with Old Bill; a h omeless alcoholic with a sad past. Through the use of superlative in Billy’s description of Old Bill as the â€Å"saddest man in the world† the reader understands that Billy and Old Bill have the chance to change each other’s lives through meaningful relationships. Old Bill is the catalyst for Billy’s movement towards belonging, just as Billy is able to help Old Bill re-entre society. Billy’s journey from alienation to belonging is completed as he enters with Caitlin into his new â€Å"home†, the tangible address that Old Bill offers them for their â€Å"simple gift†. The key to his home that Old Bill offers Billy is the most significant gift in the novel. This key is a motif symbolizing Caitlin and Billy’s joining together and entering a new life â€Å"I insert the key†¦ and push the door†. They enter this new life together. Ironically, Old Bill finally belongs again through moving away and experiencing freedom. For Billy and Caitlin, the ultimate connectedness comes through love making. The reader understands the significance of this moment through Billy’s use of a simile; â€Å"it was like falling headlong into clear waters of the Bendarat River’†. Billy finds a place to call home, a place to which he can belong, in Bendarat, where he forms his own family and in turn gives simple gifts to and helps other find their own sense of belonging. Like ‘The Simple Gift’, David Michod’s film ‘Animal Kingdom’ effectively explores the concept of belonging through its protagonist Joshua ‘J’ Cody, a teenage boy thrown into a world of crime after his mother dies of a heroin overdose. Similar to Billy, J is alienated due to family circumstances. It is J’s first person narrative voice over that draws us into the world of the Cody family. He speaks to us: â€Å"After my mum died this was just the world I was thrown into. † This way of having him speak to the audience, allows us to be a part of his search for belonging throughout the film. Michod also utilizes the animal motif throughout the entire film. It is established in the opening credits through the artwork that is shown through extreme close ups. The Cody family is a den of lions and J walks in as a cub â€Å"The weak survive when they are protected by the strong†. From the beginning of the film there are a number of times this motif recurs, but perhaps the most significant moment is the conversation where Detective Leckie tells J all about the bush and the creatures in it and says â€Å"you’ve gotta work out where you fit†. J’s journey throughout the film is a search for belonging within this ‘animal kingdom’. Although J needs to choose where he belongs, we see he does not really have a choice due to the Cody family constantly dragging him into their problems. Viewers clearly observe this when J is having dinner away from the Cody family and at his girlfriend Nicky’s house. The diagetic sound of the family having dinner fades out and the eerie and ominous music comes in, suggesting something negative and frightening. The camera shows a close up J’s face as he views the news on the television, emphasizing J’s fear of his family. J’s eyes are now glued to the television and the medium shot of him having dinner loses focus forcing the viewer to watch the television just like J. Camera shots are used in many other significant parts of the movie to display J’s slow journey to belonging. Long and medium shots often used to show Smurf kissing her sons, significant because the final shot of the film is a long shot of J holding Smurf in a position of authority over her because he has killed Pope. This symbolizes him becoming one of them and perhaps even suggests that within the animal kingdom he has taken his position as leader like Craig encouraged him to be at the start. J has finally found belonging with the Cody family as leader of the animal kingdom. Similar to the previous two texts, Winton’s short story ‘Neighbours’ begins with a young couple that is in a state of alienation â€Å"like sojourners in a foreign land†. Like ‘the Simple Gift’, the lack of understanding prevents meaningful relationships and therefore leads to alienation. ‘Neighbours’ opens with the young couple having just arrived in their new suburb. Winton chooses to tell the story in third person, creating a distanced and simplistic quality throughout. Leaving all characters nameless only to be referred to by generalized titles such as â€Å"the Macedonians†, â€Å"the Polish widower† and â€Å"the young couple† enhances the texts impersonal nature. This opens the story up so that anyone can see themselves in each of the roles allowing them to connect with the characters and storyline in a unique and powerful way resulting in Winton being able to effectively portray his message of belonging. Another element to the piece is ‘The 20th Century Novel’ a project ‘the man’ is working on for what could be a university extra honors degree, that soon becomes a reoccurring motif. The novel is a symbolic tool used to represent the abstract world of intellectuals; however its presentation becomes a contrast with the real world that the couple discovers within this suburb. As the story progresses Winton uses the seasons as the structure of the story and the young couple’s journey to belong. In Autumn the young couple plant vegetables to live on, by beginning this common activity to their neighbours the Macedonians feel comfortable enough to begin to bond and also offer the young couple help and give them a gift of garlic cloves. Like ‘The Simple Gift’, through small gifts and acts of kindness come understanding, building of relationships and belonging. This significant event marks the beginning of the couple’s path to belonging â€Å"the neighbours come to the fence and offer advice about spacing, hilling, mulching†. As winter began the young couple smile in return to their neighbours and receive a visit from their parents who they were once like. The juxtaposition of the parents and their children show how much the young couple have changed and begun to belong â€Å"They felt superior and proud when their parents came to visit. Their parents are in complete shock of the neighbours behaviour as they do not understand the beauty behind their lifestyle, this juxtaposes the young couples behaviour as they have accepted their neighbours behaviour and have begun to understand their lifestyle and see the beauty and freedom of it. The final significant experience for the couple is the unexpected pregnancy of the woman, followed by her natural home birth. Throughout the pregnancy the couple are constantly approached by well- wishers in the neighbourhood, presenting the ommunities acceptance of them despite any differences and joining them in the celebration of this impending birth. During the home birth of their child the couple unexpectedly experience both interest and support from their new neighbours, displaying their final connection as a community. The birth process is rich with descriptive language, highlighting not only the beauty and power of this moment but the final step in claiming their place in this community with this new life. Each of the moments experienced above are all highly natural, reflective of the traditional European culture they are now living amongst, forever making ‘The 20th century novel’ more redundant as the story progresses. The man is developing his understanding of the 20th century world however the one he really needed to understand to find his sense of belonging was the one surrounding him, â€Å"The twentieth century novel had not prepared him for this. † People seek belonging for identity, relationships, acceptance, and understanding. Steven Herrick’s free-verse novel, ‘The Simple Gift’, effectively explores these notions of belonging. Through Billy’s character, the reader sees that belonging comes when there is acceptance and understanding, especially through meaningful relationships and human connectedness. In a similar way, David Michod’s film ‘Animal Kingdom’ and Tim Winton’s short story ‘Neighbours’ both present protagonists that go through long journeys to find meaningful relationships and a sense of place to discover their own sense of belonging.

The Polycystic Ovarian Syndrome Disorder Health And Social Care Essay

The Polycystic Ovarian Syndrome Disorder Health And Social Care Essay Women of all ages have been faced with problems associated with gynecological issues. Particularly young women of childbearing years have dealt with disorders of the reproductive system. These disorders have lead to long term health problems. These disorders involve amenorrhea, infertility, hirsutism, and gargantuan polycystic ovaries. It was not until the 1930s did these problems seem to have a viable solution. Two scientists, Irving Stein and Michael Leventhal unearthed the fact thats when women with these disorders had ovarian biopsies done, they began to menstruate regularly.  [1]   PCOS is defined as an endocrine disturbance that causes primarily anovulation and polycystic ovaries due to the continued stimulation of the ovary by pituitary luteinizing hormone. Its symptoms include infertility, obesity, acne, hirsutism, hair loss, insulin resistance and polycystic ovaries. Other symptoms include decreased sex drive, high cholesterol levels, exhaustion or lack of mental alertness, depression and anxiety, sleep apnea, and thyroid problems.  [3]  However, some of these symptoms such as excess body hair will depend on that particular persons genetic makeup. For example, Asiatic people are not very hairy, so Chinese women with PCOS rarely suffer from this symptom whereas people from the Mediterranean have much more hair, so this is likely to be an indication. PCOS is a hormonal disorder that affects approximately seven percent of all women. In fact it is the most common among women. Its astonishing how often young women are witnessed at medical doctors office with health issues that can be followed back to insulin resistance. Insulin Resistance lies at the core of Polycystic Ovarian Syndrome by averting the efficient conversion of food into energy because cell walls have become de-sensitized to insulin. As a result, insulin levels in the bloodstream become severely unbalanced, leading to an spread in free-floating glucose which is sent to the liver and transformed to excess body fat. These can consequent in weight gain and obesity. Furthermore, insulin resistance can lead to more serious problems such as cardiovascular disease and Type 2 Diabetes.  [4]   Because these symptoms vary so extensively, doctors may still misdiagnose PCOS. In fact eight out of ten women with polycystic ovarian syndrome could have insulin resistance, resulting in higher than normal insulin levels which may act on the ovaries by increasing male hormones.  [5]  Polycystic Ovarian Syndrome is one circumstance seen with increasing rates of reoccurrence. Five to ten percent of women of childbearing age are affected by PCOS. Stein-Leventhal Syndrome can transpire at any age prior to menopause. Women can go months without being diagnosed, because warning signs coincide with so many other womens health issues. PCOS is unknown to some women yet it causes a multiplicity of symptoms that has an impact on female reproductive health in many approaches that can be truly overwhelming. Although PCOS affects the reproductive system, it is imperative to understand that PCOS is an endocrine disorder. Proteins are secreted or released in to the bloodstream promptly. These are known as hormones. Circadian rhythms or the bodys normal, everyday regularity are synchronized by those hormones. Hormonal substances include metabolism of mineral deposits, reactions to stress, sexual performance, reproduction, and management of fluids. Endocrine glands such as pituitary, hypothalamus, thyroid, parathyroid, pancreas and ovaries produce hormones in women. When there are glitches and breakdowns in the hormonal development, the womans body is significantly disturbed. Women with Stein-Leventhal Syndrome have ovaries that created profusion of follicles each month without giving off an egg. PCOS can play a role in irregular periods, excessive weight gain despite the effort of diet and exercise. Acne and excessive facial hair are also caused by the syndrome. It is also the most common cause of infertility in the United States. PCOS is often a short-term, yet in can lead to life-long illnesses. For example, young girls are seen going through puberty when their ovaries are trying to set a regular menstrual cycle. It is also noticed in women during the years of transition to perimenopause. Polycystic Ovarian Syndrome is temporary but can lead to insulin resistance. This leads to nonstop high levels of insulin in the bloodstream. It is possible that this extra insulin glitches onto the receptors lining the ovary and quickens cyst production. This is an issue that should be monitored because women with insulin resistance have a greater risk of developing other serious health problems, like diabetes, heart disease, and metabolic syndrome.  [6]   Many case studies have shown that women from adolescents to adults are not diagnosed until they want to become pregnant or when they have other health issues. Women should be treated as soon as possible particularly when risks are shown such as infrequent menstrual cycles, weight gain, and facial hair. The advantage will be that the risk of long-term health problems such as obesity and diabetes do not occur. Age is not a factor because case studies have shown that girl as young as nine years old have been diagnosed with the Stein-Leventhal Syndrome or Polycystic Ovaries. Regular menstrual periods are vital in order to avoid osteoporosis and sustain the defensive effects of estrogen in a different place body. Therefore more young women should be exposed to polycystic ovarian syndrome so that they can be tested in order to avoid further complications from diseases. Left untreated, PCOS can lead to detriment that occurs with such diseases. Polycystic Ovarian Syndrome is not a disease but a disorder that no one is definite about what causes it in the first place. A disorder is a pathological condition that presents a group of symptoms peculiar to it and that sets the condition apart as an abnormal entity differing from other normal or pathological body states. In short, a disorder is curable through medicine and treatment, whereas a disease is not. Polycystic Ovarian Syndrome is a true illustration of the domino theory, which states that if one act or event is allowed to take place then a series of similar events will follow. PCOS is a curable disorder, leading to other curable disorders then soon falls into the incurable category. It is a chain reaction. Starting with PCOS it continues, causing skin and thyroid disorders and sleep apnea, then it leads to diabetes and cardiovascular disease. It is also important to understand that PCOS causes stress and mental disorders. Polycystic Ovarian Syndrome is more than an endocrine disorder. Also known as the Stein-Leventhal Syndrome, it is a systemic disorder. This means that instead of affecting one somatic part of the body, it affects other systems as well, including the Integumentary System, Central Nervous System, and Lymphatic System. Stein-Leventhal Syndrome goes beyond being a physical condition. It causes emotional and cognitive distress, affecting every aspect of life. As an endocrine disorder, diabetes is the most common occurrence in Polycystic Ovarian Syndrome. In particular, mellitus diabetes is a disorder of carbohydrate metabolism, characterized by hyperglycemia, which is the increase of blood sugar. It is also set apart by glycosuria, which is presence of sugar in the urine. It results from inadequate production or utilization of insulin. The basic cause of diabetes is unknown but direct cause is failure of beta cells of the pancreas to secrete an adequate amount of insulin. Beta cells are cells of islets of the pancreas that secrete insulin. In most instances, diabetes mellitus is the result of genetic disorder, but it may also result from a deficiency of beta cells caused by inflammation, malignant invasion of the pancreas or surgery. In the absence insulin, glycogenesis and glycolysis are inversely affected. It is currently thought that insulin acts primarily at the cell membrane, facilitating transport of glucose into cells. PCOS influences the integumentary system causing alterations in the skin, consisting of the corium and dermis, and epidermis. It is also known for its manipulation on the skin and its appendage, including the hair and nails. Polycystic Ovarian Syndrome is known for causing acne, pimples, and oily skin. Other common conditions include skin tags, which are thick lumps of skin. These lumps darken and thicken around the neck, groin, underarms and skin folds, which can be easily removed by a dermatologist. Approximately half of the women with Polycystic Ovarian Syndrome have a skin crisis, however, only a few of these women will suffer from scalp hair thinning or lost. There are two studies, A Thousand Cases of PCOS (Eden and Warren, 1999) and The Resistant Acne Study (Eden, 1991), that demonstrates vital details. PCOS is commonly found among women with acne, especially severe acne. According to doctors, there seem to be a correlation between excess body hair and blood androgen levels, but little or no evidence to prove the severity of this correlation. Hormonal therapies are effective in treatment of these conditions irrespective of whether or not there is an identifiable hormonal issue.  [7]   Hair is made of Keratin, which is a protein. Hair strands will grow longer and longer as this protein is release into the root of the hair. Hair extends from the sebaceous follicle and each follicle has a growth cycle. Disturbance in androgen-estrogen balance affects the n sebaceous glands, causing acne. Increased secretion of androgens causes an increase in size and activity of the pilosebaceous glands. This causes vitamin deficiencies which trigger problems of the skin. PCOS relationship with the integumentary system explains the relevance of Hirutism. Infertility is the number one cause of women being diagnosed with Polycystic Ovarian Syndrome. Infertility is characterized by the inability or diminished ability to produce offspring. Most factors responsible for infertility includes immature or abnormal reproductive systems, anomalies of other organ in that vicinity, infections, endocrine dysfunction and emotional problems. Studies have shown that the Stein-Leventhal syndrome or PCOS is associated with sleep apnea. Research is now proving that hormone imbalances caused by Insulin Resistance and PCOS predisposes women to additional heath problems. One such problem is Obstructive Sleep Apnea (OSA), the uncontrolled closure of the upper airway which causes one to stop breathing while sleeping. Sleep disorder can therefore, negatively influence and/or slow down the most basic physiological functioning, triggering a ripple-effect throughout the body. Studies show that women with Polycystic Ovarian Syndrome have an exceptionally high risk of sleep apnea. Women are normally not awakened by the repeated nightly episodes, but others awake with the experience of being choked or asphyxiated. Symptoms of Sleep Apnea include chronic loud snoring, gasping/choking episodes during sleep, excessive daytime sleepiness and personality changes.  [8]   Women with PCOS have an exceptionally high risk of sleep apnea. Increased weight and obesity may play a significant role. High Body Mass Index plays a role to an insulin imbalance that results in a flow of problems related to Insulin Resistance, the inability of the body to effectively manage glucose. Because of a series of biochemical errors, insulin is unable to successfully bind to cells, reducing its ability to transfer glucose into those cells to be converted into energy. This causes a buildup of both insulin and glucose in the blood that contributes to the gathering of plaque in blood vessels. Studies also indicate that Insulin Resistance may be a solid risk factor than excessive testosterone in the incidence of PCOS. In a controlled study, women with PCOS were thirty times more likely to suffer from sleep disordered breathing and reported higher frequencies of daytime sleepiness than the control group. Researchers also found that while testosterone levels between the two groups were parallel; their fasting plasma insulin levels were significantly higher, indicating that sleep apnea might suggest an insulin-related endocrine abnormality.  [9]  These findings further confirm the link between PCOS, Insulin Resistance and higher incidences of diabetic conditions.  [10]   Some women who suffer from PCOS also correlates with factors such as high cholesterol. These victims are at a great risk of high LDL levels. This is commonly known as the bad cholesterol. Disregarding this condition can lead to strokes and heart attacks. In addition, women with PCOS frequently obtain low levels of HDL. This is known as the good cholesterol. Low levels of the good cholesterol increase the risk of cardiovascular disease. Hence, the lower the levels of LDL are and the greater the HDL levels are, there is a slim chance of damage to the cardiovascular disease. Women with the Stein-Leventhal Syndrome are almost twice as likely to experience atherosclerosis. It is characterized by a variable combination of changes of the intima of arteries, consisting of the focal accumulation of lipids, complex carbohydrates, blood and blood products, fibrous tissue and calcium deposits, and associated with changes in the media of arteries. Atherosclerotic plaques are of two major types. One is characterized by the prominent proliferation of cells with small accumulation of lipids. The other is distinguished by its makeup of intracellular and extracellular lipid accumulation and a small amount of cellular proliferation. The causes of atherosclerosis are unknown. However, other risk factors include hypertension, cigarette smoking, and stress. Family history also plays an important role. Polycystic Ovarian Syndrome helps contribute to the number one killer of women in the United States, which is coronary heart disease. Continual high levels of insulin are produced in the pancreas. This it is liberated into the circulatory system. These high levels of insulin lead to obesity and hypertension, which are both antecedents of heart disease. As insulin connects to artery walls, it impairs the tissue, causing the primary damage that generates plaque. Hence, having PCOS causes a drastic transformation in the blood lipids and overall health of the cardiovascular system that plays a role in the development of coronary heart disease. Suggestions for reducing heart disease are primarily the same as decreasing insulin resistance. Polycystic Ovarian Syndrome leads to lifelong diseases such as cancer, heart disease, and diabetes. The onset of these diseases only declines the womans health even more and normally leads to her cause of death. There is a strong correlation between the Stein and Leventhal Syndrome and endometrial cancer. There is also a proportional relationship between PCOS and cholesterol levels that can eventually lead to some type of cardiovascular dysfunction. The endometrial cancer is very important when discussing Polycystic Ovaries. The endometrium is the inside layer of the uterus and is made up of tissue that is loaded in blood vessels. Every month the lining of a menstruating woman is developed in arrangement for a potential pregnancy. If a pregnancy does not occur then the lining will shed. Endometrial cancer is developed inside the uterus. As stages develop it broaden beyond the borders of the pelvis. Endometrial cancer usually is curable. However factors such as the stage and outcome of hormones on the cancer can establish each individuals prognosis. Women with the Stein-Leventhal Syndrome do have a greater risk for developing endometrial cancer, while small. The woman is at a greater risk the more irregular or absent her cycle is. During the normal menstrual, the lining of the uterus or endometrium is open to elements like hormones, including estrogen. This causes the lining to proliferate and thicken. When ovulation does not take place, which is usual in PCOS, the endometriun does not shed and is exposed to greater amounts of estrogen, which causes the endometrium to grow much more than normal. This is what enhances the likelihood of cancer cells beginning to cultivate.  [11]   Women with Stein Leventhal Syndrome or Polycystic Ovarian Syndrome experience psychological effects that are minimal while most women may experience moderate to severe effects. Women with this disorder can lead to diseases such as obesity and diabetes which affect the entire body. Depression can also develop in patients with PCOS. Most women who experience PCOS need emotional and social support. This support is needed to deal constructively with the impact that this have on their lives. Studies have shown that a strong network of family and friends is a tremendous asset to have. This network enhances patients with PCOS to strive to win the battle for a healthy lifestyle. The endocrine gland relative to the hormone issue can cause depression to evolve. PCOS causes a decrease of vital function causing mental depression characterized by altered moods. Significant weight gain usually occurs with PCOS and sometimes worthlessness, self-reproach or excessive guilt. For example, women may feel guilt or distressed when they are unable to produce offspring or they are infertile. Stress can occur when demands of Polycystic Ovarian Syndrome are placed for a woman to adjust or adopt. Stress is a major risk factor for illnesses and diseases. The body reacts to stress in a series of stages known as the general adaptation syndrome (GAS), which involves three stages: alarm, resistance, and exhaustion. Studies show that stress lowers the bodys resistance to disease by weakening the immune system. Events seem to be more stressful when they involve pressure, a lack of control, unpredictability, and intense or repeated emotional shocks. Stress is intensified when a situation is perceived as a threat and when a person does not feel competent to cope with it. The bodys reactions to stress can directly damage internal organs and stress impairs the bodys immune system, increasing susceptibility to disease. The impact of life changes on long range susceptibility to illness. Intense or prolonged stress may cause damage in the form of psychosomatic problems, including heart attacks, strokes, etc. Stress is often the start Insulin Resistance, which contributes to Polycystic Ovarian Syndrome. More insulin is secreted when women eat foods that are high in sugar, fat, and carbohydrates. As sugar or glucose levels ascend in reply to stress, they fuel the production of insulin. This has a large amount of depressing affects. It uphold the synthesis of cholesterol, which a cause dysfunction of the kidneys and high blood pressure. Furthermore, hormones used to respond to excess insulin, such as noradrenalin, are stress-related chemicals that are responsible for raising blood pressure and storing fats. In addition to stress factors, Polycystic Ovarian Syndrome is deeply linked to pathophysiology , Alzheimers disease, indications of depression and other mental disorders. The evidence underlying the theory of Alzheimers disease includes neuro-endocrine conditions described in both disorders and test show that increased levels of glucose in the blood stream and decreased cerebral blood flow in specific areas of the brains of patients put them at risk for Alzheimers disease. Scientists also found that Alzheimer patients had better memory after increased doses of glucose in the blood stream. Women with Polycystic Ovarian Syndrome experience depression and mood swings. A study found that women with PCOS are more likely to develop depression or depressive symptoms. This may have some relationship with the psychological and metabolic effects of obesity. Depression is a severe mood disorder which may or may not affect the way that people function in their daily life.  [12]  These functions include difficulty with sleeping, changes on eating habits, lost of interest in sex and activities and physical pains. Further research is needed but since there has been some studies that linked depression to Diabetes, thus to Polycystic Ovarian Syndrome. Diabetic women who have twice the risk of being depressed have shown improvement when they received therapy. Natalie Rasgons study showed that women with PCOS are depressed not just only because of the symptoms but also because of underlying biology. Proper management of polycystic ovary syndrome primarily concentrates on each womans main concerns. Each womans symptoms differ, so it ranges from indications such as infertility, hirsutism, acne or obesity. Long term, which is the most important aspect of treatment, is managing cardiovascular risks such as obesity, high blood cholesterol, diabetes and high blood pressure. Other symptoms need to be rid as well such as depression, stress, and mental or emotional disorders. Treatment options vary based on the doctor and patient. Often times, the diagnosis is solved by simple methods but sometimes the solution or treatment is complex. Many times oral contraceptives are prescribed because they are effective for regulating menstrual cycles. It is also known for the reduction of male hormones and minimizing the risks of uterine cancer. Weight lost diets and other ovulation medications are recommended for treatment. The most common treatment for Polycystic Ovarian Syndrome is oral contraceptives, also known as birth control pills. Oral contraceptives help maintain periods, a reduced amount of unwanted hair, clearer skin, and other therapeutic benefits. Oral contraceptive pills can help to normalize the menstrual period in order that the cycle comes about every twenty eight days. Normally, the pill causes lighter cycles as well. Oral contraceptive pills can lower androgen hormone levels and lessen the amount of excess hair growth, or hirsutism. It can take six months before there is a decrease in unwanted hair on the face, chest, back and stomach. Oral contraceptive pills can improve acne. The hormones in most types of the Pill can help stop acne from forming. Because there is less menstrual bleeding with the use of oral contraceptive pills, women taking the Pill are less likely to become anemic. Oral contraceptive pills also decrease your chance of getting endometrial (lining of the uterus) cancer, ovarian cancer, and ovarian cysts, which are all factors of Polycystic Ovarian Syndrome. A recent study uncovered another treatment for Polycystic Ovarian Syndrome. There was a case where a 35 year old woman was suffering from Amenorrhea, acne on the face and chest, and habitual abdominal pain. She was diagnosed with Polycystic Ovaries. Her doctor prescribed D-pinitol with a dosage of 600mg twice a day. The prescribed D-pinitol supplement resulted in normal menstruation and resolved the acne and abdominal pains. D-pinitol or 3-O-methyl-D-chiro-inositol is also found in foods such as legumes and citrus fruits as an effective supplement for the treatment of PCOS.(Gaby,2009) D-Pinitol can develop glucose metabolism and help intensify cellular energy. Furthermore, its increase prolongs energy output by improving glucose metabolism. In other words, this medication mimics the hormone insulin. Thus, this medicine can regulate insulin levels, prohibiting the trigger of Diabetes and other metabolic factors.  [13]   Losing weight is also a well-known solution that reduces certain hormones that curb or eliminate the projection of male hormones. Progestins (synthetic progesterones) which increase ovulation are often used to decrease certain hormones. Insulin-sensitizing anti-diabetic drugs can be used to decrease the presence of Stein Leventhal Syndrome or PCOS. Anti-androgens are used to stop the androgen increase which is a form of a male hormone. Treatment or non-treatment may have psychological effects. In order to take control of weight, it is suggested to choose nutritious, high-fiber carbohydrates instead of sugary or refined carbohydrates. Also, it is necessary to balance carbohydrates with protein and healthy fats. One should eat small meals and snacks throughout the day instead of large meals. Most importantly, exercising regularly will help manage insulin levels and weight levels. Other solutions to PCOS include non-steroidal agents, such as Clomiphene and Gunastotropin, which are used to stimulate ovulation in women who have potentially functioning pituitary and ovarian systems. Women treated with this medicine who become pregnant have an increased incidence of multiple births. Gunastotropin is a hormone produced by the fetal placenta that maintains the function of the corpus luteum. The purpose of the hormone is to induce ovulation in infertility that is caused by in adequate stimulation of the ovary by endogenous gunastotropic hormones. These are hormones produced by anterior lobe of the hypophysis, which includes the follicle-stimulating hormone and the luteinizing hormone.  [14]   Herbs and Vitamins are also considered in order to promote a more natural approach to treat Polycystic Ovarian Syndrome. Chromium, B vitamins, Zinc and Magnesium are just some of the vitamins that are affected by Polycystic Ovarian Syndrome and are needed to maintain a healthy body and lifestyle. For example, Magnesium levels have been found to be low in people with diabetes and there is a strong link between magnesium deficiency and insulin resistance. It is, therefore, an important mineral to include when Polycystic Ovarian Syndrome is involved. Chromium is an extremely important mineral when discussing PCOS. It helps to encourage the formation of glucose tolerance factor which is a substance released by the liver and required to make insulin more efficient. A deficiency of chromium can lead to insulin resistance, which is a key problem in the case of PCOS; too much insulin can be circulating but it is unable to control blood sugar levels. Chromium is the most widely researched mineral used in the treatment of overweight. It helps to control cravings and reduces hunger. Chromium also helps to control fat and cholesterol in the blood. Vitamins B2, B3, B5 and B6 are particularly useful for controlling weight. Vitamin B2 helps to turn fat, sugar and protein into energy. B3 is a component of the glucose tolerance factor, which is released every time blood sugar rises, and vitamin B3 helps to keep the levels in balance. Vitamin B5 has been shown to help with weight loss because it helps to control fat metabolism. B6 is also important for maintaining hormone balance and, together with B2 and B3, is necessary for normal thyroid hormone production. Any deficiencies in these vitamins can affect thyroid function and consequently affect the metabolism. The B vitamins are also essential for the liver to convert your old hormones into harmless substances, which can then be excreted from the body. Zinc is an important mineral for appetite control and a deficiency can cause a loss of taste and smell, creating a need for stronger-tasting foods, including those that are saltier, sugary and/or spicier often more fattening, Zinc is also necessary for the correct action of many hormones, including insulin, so it is extremely important in balancing blood sugar. It also functions together with vitamins A and E in the manufacture of thyroid hormone.  [15]   Polycystic Ovarian Syndrome, also known as PCOS and the Stein-Leventhal Syndrome is one of the most perilous of endocrine and hormonal disorders that a woman can undergo. It inflicts disorder in a number of vicinities of the human body. It varies from infertility and skin conditions to Insulin Resistance and Diabetes. These instances lead to a number of cardiovascular diseases. Polycystic Ovarian Syndrome is depicted by excessive high levels of insulin initiated by Insulin Resistance. This is a circumstance that stops the effective change of food into energy, simply because it causes the cell wall to be negligent toward insulin. Insulin allows sugar, or glucose to permeate the cell wall and be transformed into energy. Instead of the insulin going through the cell wall, it stays there allowing a large amount of insulin to penetrate into the bloodstream. This will inflate hormone stages to an extent to where it causes the woman to be really unhealthy. When this occurs, glucose, or blood sugar, stays in the blood stream, which make its high levels be transported to the liver. When the sugar makes it to the liver, it is then turned into fat and stored all over the body. In essence, this course of action leads to obesity and weight gain. Insulin that floats freely in the body can clog the lining of the arteries, which causes atherosclerosis. It is depicted as a harmful upsurge that proliferate the danger to the cardiovascular system, allowing strokes and heart attacks to occur. The extreme, unnecessary amounts of insulin levels that are related to Polycystic Ovarian Syndrome also arouse the ovaries to release irregular levels of testosterone. These are particularly male hormones that can stop the ovaries from secreting an egg each month. This causes the woman to be infertile, or unable to conceive children. Women who suffer from the Stein-Leventhal Syndrome also have a higher risk of getting diabetes. The development of diabetes increases womens chance of having cardiovascular disease. Researchers have proved that women with Polycystic Ovarian Syndrome have a much greater risk of developing heart trouble than women who do not have it. When testosterone levels are at its peak, women with the Stein-Leventhal Syndrome have excessive hair growth or increasingly male features. Testosterone levels affect patterns of baldness and other conditions such as acne. Obesity is a huge fundamental cause of Polycystic Ovaries. Stress develops in the cardiovascular system when weight increases. The weight gain causes the lungs and the heart to work harder in order that there is a sufficient amount of blood throughout the body that is oxygenated. Also, an increase in LDL, which is bad cholesterol and low levels of good cholesterol, HDL, amplifies the risk of heart attack and stroke. Because of the variety of possible symptoms, diagnosis can be a complex and lengthy proce

The Odyssey - A Creton Lie :: essays research papers fc

Gentle waves lap against the Ithacian shore line as Odysseus has finally reached his native homeland. Rumors of the great turmoil that has rocked Odysseus' home land and house has reached him abroad. After hearing the news, he decides to don a beggar's disguise and so forth begins the great test. When the disguised Odysseus in Homer's great epic poem, The Odyssey, converses with her wife Penelope in Book nineteen, he tests her loyalty to her husband' s honor and her love of her missing husband.   Ã‚  Ã‚  Ã‚  Ã‚   Odysseus disguised as a beggar is the basis for the lies that are going to be told to Penelope in this passage by him. In my opinion, this is the main lie that is used as the building block for many other lies to be told. Odysseus is being deceitful by disguising himself as a beggar for specific reasons. His reasons are to find out what has been going on in Ithaca in his twenty years' absence. He wants to find out his wife's loyalty to him as the husband and the authority figure, and her love to her husband. If she did not still love him, he might think twice about revealing his identity to his wife and to the island of Ithaca. He wants to get a feeling of how Penelope feels towards him before he reveals himself to her.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The beggar assures Penelope that he has really spent some time with her husband in Amnisus because there was a terrible storm and, 'Then on the thirteenth day the wind died down and they set sail for Troy (Homer 397, 19.233-234).'; There are two statements that reassure Penelope that the beggar does know Odysseus. 'So I took Odysseus back to my own house, gave him a hero's welcome, treated him in style....';(Homer 396, 19.222-223) and 'A dozen days they stayed with me there.... (Homer 397, 19.228-229).'; By giving Penelope this information about her husband, it gives her hope that he is still alive and on his way home.   Ã‚  Ã‚  Ã‚  Ã‚   Now comes the part where he puts Penelope to the test. By sharing this information with her about her husband he comes to understand her feelings for him. Penelope has not only been loyal to Odysseus as her husband, but also as the authority figure. She has demonstrated her loyalty by being true to him for twenty years in his absence and has not remarried.

Case Analysis Essay examples -- Business, IBM

Introduction IBM provides services, software, and systems to clients across throughout the world. During the transformation to a global corporate enterprise, IBM maintained its core values and principles. As a leader in the industries in which it serves, IBM entered its second century in business dedicated to its culture of fairness and corporate citizenship. IBM utilizes a consistent approach to technology and innovation, and has a positive impact on the communities in which it operates. IBM is passionate about social responsibility, interested in making a positive change in society, and is making a profound difference throughout the world on global issues such as AIDS, cancer, education, and hunger (Kanter, 2011). Why is IBM interested in creating â€Å"even bigger change† in society? Organizations of today are experiencing increased pressure from government, employees, and competitors to take an active role in environmental, social, and government issues on topics from climate change and many more, in their supply chain. To address these concerns organizations have developed corporate social responsibility and sustainability initiatives. These efforts are necessary to sustain a long-term ability to create shareholder value, while providing critical benefits to society (Bonini, Koller, & Mirvis, 2009). Effective organizations fully understand the global communities in which they exist and do business. Acquiring this knowledge requires a deeper level of engagement and comprehensive interaction with public, private, and voluntary institutions within community. As a progressive organization, IBM realizes there is a close link between its core values and sustainability and its strategy and purpose. Its corporate... ... IBM understands that community and business must be one for mutual benefit and long-term success. Effective corporate citizenship is a by-product of engaging corporate values to that of its people, which will be more meaningful and longer lasting in the end. References Bonini, S., Koller, T. M., & Mirvis, P. H. (2009). Valuing social responsibility programs. Mckinsey Quarterly, (4), 65-73. Kanter, R. M. (2009). IBM in the 21st Century: The coming of the globally integrated enterprise, Harvard Business School Kanter, R. M. (2011). IBM’s Values and corporate citizenship. Harvard Business School. Retrieved from http://hbr.org/product/ibm-values-and-corporate-citizenship/an/308106-PDF-ENG Ofori, D. F., & Sokro, E. (2010). Examining the Impact of Organisational Values on Corporate Performance in Selected Ghanaian. Global Management Journal, 2(1), 52-65.

Malcom X/Nation of Islam Essay -- discrimination

The Nation of Islam was founded during the Great Depression in Detroit, Michigan by a silk merchant named Wallace D. Fard. He began preaching to the black community that they didn’t deserve to live in poverty, and that the white people exploited the people so much that Fard believed that this community needed their own state. Fard accumulated more than 8,000 followers who believed that Fard was actually god, in the form of man. Elijah Poole, later known as Elijah Muhammad, took over the Nation of Islam after Fard’s disappearance in 1934. One Nation of Islam follower widely known for his work was Malcolm X. Malcolm X was born on May 19, 1925 under the name Malcolm Little, the fourth child of Rev. Earl and Louise Little. Malcolm’s father was of Baptist faith that preached on Sundays, and supported Universal Negro Improvement Association and Marcus Garvey, a stirring orator who advocated black pride and a black exodus from the United States to Africa. Rev. Little spread Garvey’s message, and this, according to legend, is what got him killed by white supremacists in 1931. (Gale 1997) At age 6, Malcolm’s widowed mother Louise suffered a mental breakdown and was declared insane. Through all this, Malcolm managed to keep his spirits up by getting good grades, debating, playing basketball, and hoping someday to become a lawyer, only to have his dreams crushed at the age of 14, by a critical white teacher. â€Å"That’s no realistic goal for a nigger,† his teacher told him, and that he should aim at doing some sort of work with his hands. (Frost 2001) Malcolm’s dreams were crushed, and at the age of 16 he moved up to New York with his sister. There he worked on the streets of New York dealing drugs and hustling. By the time he was 20 years old, he was the leader of a burglar ring, and was caught with stolen goods. He was sentenced to 8-10 years in prison, which turned out to change Malcolm’s life around.   Ã‚  Ã‚  Ã‚  Ã‚  A man named Bimbi, who Malcolm admired, inspired him to straighten up. Malcolm began hitting the books, sometimes spending half the days in the prison library; it seemed he was searching for something to get him out of the rut he’s been in since he was 14. (Frost 2001)   Ã‚  Ã‚  Ã‚  Ã‚  Malcolm began receiving letters from his brother, Reginald, who told him in his writings about the Nation of Islam, the teachings of an uncle... ... into orthodox Islam. African-Americans' interest in their Islamic roots has flourished since Malcolm’s death. (Haley) The memory and image of Malcolm X has changed as much after his death as his own philosophies changed during his lifetime. Malcolm was first thought to be a violent militant, but now he is understood as an advocate of self-help, self-defense, and education. He succeeded in putting together history, religion, and mythology as a skeleton for his eventual belief in world brotherhood and human justice. In his eyes, Malcolm thought faith was a prelude to action, and that ideas were useless without policy. Malcolm X’s autobiography is read in schools throughout the United States. It has inspired some African-Americans to get involved in their Islamic roots. In 1992, Spike Lee made a movie based on the autobiography that sparked an interest in the meaning of life and death of Malcolm X. X Russ Lahey Bibliography Frost, Bob â€Å"The Complex Journey of Malcolm X.† Biography Feb. 2001, Vol. 5, p64 Gale, Thomas â€Å"Malcolm X (El-Hajj Malik El-Shabazz)† The African American Almanac, 1997, 7th ed. Haley, Alex and X, Malcolm The Autobiography of Malcolm X, Oct 1992

Society Is Corrupt And Wisdom And Goodness

>Immediately the audience learns that despite it being against their fathers will, and despite Orlando being deserving of it, Oliver deprives him of his right to be a gentleman â€Å"mines my gentility with my education† to the extent that even Oliver's â€Å"horses are bred better. This comparison reveals the brutality of his brother, who lives in an urban-town setting, thus highlighting his greed for power along with the depth Of the anger and new he feels towards Orlando.Shakespeare has entwined three of the deadly sins: greed, anger and envy in his play, primarily in the first act, not only because the deadly sins are conventionally used in dramatic comedy but also because they widely reflect the corruption of society. In comedy we often see society's customs exposed as foolish, and thus corrupt. An example f this is the idea of inheritance. It is made obvious that Orlando is the more deserving brother to gain his father's inheritance, as even Oliver admits he is â€Å"f ull of noble devise†.However Oliver, who unintentionally reflects himself as â€Å"an envious emulator of every man's good parts† when attempting to describe Orlando to Charles, has dangerously inherited power despite this. Society customs effect everybody. This is not problematic if the outcome is beneficial, however if the custom is negative an individual alone is not affected but a society as a whole. When the sibling rivalry between the Dukes lead to the encashment of Duke Senior and the new ruling of Duke Frederick, everyone he now rules over in court suffers from his moody and suspicious nature â€Å"Thou art thy father's daughter, there's enough. Those who serve him fear him rather than love him. It is apparent that such customs as ruling and leadership are unfair, as Frederick has not proven fit for such a title as ‘Duke'. The unfairness seen here reflects the corruption of society. The character of Touchstone, regardless of the fact he is a ‘fool', has ironically been constructed by Shakespeare to outwit the majority of characters and much of is speech can be seen as surprisingly sensible. Many of the audience are accustomed to the ways of society and therefore find difficulty in noticing or identifying issues with it.Touchstone is often used to manipulate the audience into questioning such traits. This is seen when he raises the awareness that â€Å"fools may not speak wisely what wise men do foolishly†, insinuating that although he is a fool- meaning that he is employed to expand his speech to that of a sarcastic and mocking nature- he is also restricted and therefore lacks freedom of speech also, â€Å"Speak no more of him†. Those in the audience deemed unimportant in society would have faced severe punishments for speaking out of turn, like Touchstone who is threatened by Roseland ‘You'll be whipped for taxation† when he goes too far in offence to her father.The lack of freedom in speech highligh ts the inequalities between the classes in society, as only those deemed important could speak their mind. Therefore, as it is so unequal and lacks freedom, it can be argued that society is court opt. However, despite his criticisms of society over the duration of the play Touchstone is often seen defending court life, including hen he first enters the Forest of Arden and states â€Å"at home I was in a better place†.This suggests that society may not be as entirely corrupt as first thought, otherwise Touchstone, who has consistently held truth in his words, would find no difficulty in preferring the Forest of Arden. It is also apparent that society is not completely corrupt, otherwise it is unlikely it would be possible for Roseland and Orlando to meet in town yet experience the genuine love they feel towards each other in Act 1 , â€Å"love him†. Love itself if not at all associated with negativity or corruption and as many individuals in society fall in love it woul d be unfair to say that all aspects of society are corrupt.Nature in ‘As You Like It' is seen primarily through the location Of the Forest of Arden. Nature is often associated with positivist, including goodness and wisdom â€Å"woods more free from peril†. Shakespearean play has largely conformed to this association. Indirectly, Shakespeare has compared the Forest of Arden to the Garden of Eden. Not only are these two natural, rural locations related through the fact that they share a similar sound, but they are both based on fantasy and mythology, containing creatures and lands of wide, unlikely versatility: from a â€Å"palm-tree† to an â€Å"oak† tree, and a â€Å"deer† to a â€Å"lioness†.In addition to this, both the Forest of Arden and the Garden of Eden hold religious references, such as when Shakespeare entwines ‘the penalty of Adam† in Duke Senior's first main speech. Shakespeare has used the biblical knowledge of the El izabethan audience to reflect the goodness of the Forest of Arden knowing that people would associate it with the goodness of the Garden of Eden, and thus goodness is found in nature through these references. A central idea used by Shakespeare in his dramatic comedy ‘As You Like It' is that of Fays ‘GreenWorld'. Notably, the ‘Green World' consists of a natural, rural environment where time is forgotten due to the combination of the absence of clocks, and the merging of mythology and reality. Through this, those in the Forest of Arden are theoretically able to enjoy a sense of freedom: the freedom to no longer have to adhere to the expectations of society such as that of status as there is no hierarchy in the forest â€Å"free of public haunt†, the freedom of speech, which in urban society was extremely limited, and the freedom from worry.Due to the absence of surrounding influences such as that of law, the redeem in Arden permits individuals to form opinions for themselves and allows them to expand their capacity of thoughts because there are no longer boundaries or restrictions to this in the forest, and thus wisdom is increased through nature. An example of this can be seen through the character of Duke Senior who has spent a lengthy duration in the forest. This becomes apparent when he states that there is â€Å"goodness in everything'.It is clear that the positive influence of his natural surroundings has enabled him to forget the weight of the heavy negativity in society and he focuses instead on the oddness of the world. It is nature that has inspired him to do this, showing that nature holds much goodness and increases wisdom dramatically. Previously in Act 1 it was suggested that an education is required in order to hold the goodness of a gentleman. Oliver shows signs of confusion about how his brother possesses such a trait despite his poor education â€Å"never schooled†.It is a common expectation that teaching and sc hooling are required to gain an education. Duke Senior however, offers an alternative interpretation in Act 2 when he makes it clear that the Forest of Arden revised a spiritual education and emphasizes that people do not need the formality of urban schooling to be ‘good': â€Å"books in the running brooks† People such as Oliver and Duke Frederick, who have both been educated in urban society and yet been made by Shakespeare to be the villains of the play show that education does not necessarily increase the ‘goodness' of an individual.Characters introduced in Arden such as the shepherds however, who have not been formally educated and yet are extremely good natured, emphasize the goodness of rural society and nature. The good nature of the shepherds s seen first when Silvia expresses his love towards Phoebe â€Å"love so heartily† and remains kind despite the fact the love is unrequited. This is seen secondly when Coring wishes â€Å"peace† to the n ewcomers â€Å"to you, gentle sir, and to you all. † This suggests that perhaps Shakespeare, bred in a semi-rural environment, may be indicating this as a personal belief.Imperfections in nature are highlighted when Duke Senior speaks of the death of the deer which â€Å"from the hunters aim had eaten a hurt†, and the negative â€Å"icy fang' of winter, which connotes that nature is not entirely good. Also despite being in Arden, a timeless place with no hierarchy, Touchstone brings both of these elements into the forest when Jacques speaks of his conversation with him â€Å"It is ten o'clock† and when he informs the shepherds that he and his company are their â€Å"betters†.Overall I believe that Shakespeare does wish to portray nature with a larger amount of wisdom and goodness and less corruption then society. He does this by using various techniques including structure, language and character influences. He deliberately focuses Act 1 entirely on town life in socio and Act 2 primarily on the rural, natural setting of the Forest of Arden.