Green Tree City Case Study Week 7 (Question 3 only) Assignment

Green Tree City Case Study Week 7 (Question 3 only) - Assignment Example So it was to those involved with the Green Tree City Bombing investigation. As early as three months before the attack, Lieutenant Boardman was aware several Middle Eastern men in the community had been acting suspicious. Unfortunately with the United States laws on probable cause, he had nothing to hold them. Even when the state trooper made the traffic stop, he had no real cause to search them. Only when the car wreck happened and the money and fake ID documents were found did Boardman and his peers begin to piece together the scenario, mostly too late. Besides, as many agents were focused on the Chandra Levy case in the summer of 2001, Boardman was preoccupied with the Hell’s Angels like motorcycle gang. As the investigation processed, Investigator Vincent would be wise to assume that Green Tree City was a prelude to something much bigger. Although terrorist cells might target a small city office building to instill fear in Americans, the attack was more than likely a test run to see if the United States is complacent once more, with the mistaken impression it won’t happen yet again. It is quite evident that Amid is a young man who is terrified of being put into jail and he might jump at the chance of being a confidential informant. Nobody in the cells thought of him as much more than a gopher and he might be able to garner a great deal of information just by hanging around the terrorists. Of course that depends upon whether word of his arrest has filtered down to the suspects. In that case, that would be putting his life in great danger. However, the investigation should focus on that salvage yard operation in Arizona. Many thousands of people from Central and South America illegally cross the United States-Mexican border annually. That international area is nearly 2,000 miles of mostly rugged and highly indefensible desert areas. The Department of Homeland

Business Management and Strategies Essay Example | Topics and Well Written Essays - 2500 words

Business Management and Strategies - Essay Example Some models mean the same thing but are given different names by their creators. With the evolution of the internet, many new models have emerged. At the same time, some do not stay long and have gone. Rappa (no date) identifies nine generic forms of business models, including the brokerage model, advertising model, infomediary model, merchant model, manufacturer model, affiliate model, community model, subscription model, and utility model. Timmers (1998) classifies business models by positioning them along the two dimensions of the degree of innovation and functional integration. In Novak and Hoffman (2001)'s customer-centric framework, for any business model to be successful, it must integrate customer models, value models, and revenue models. In this paper, the customer-centric framework of Novak and Hoffman (2001) will be adopted as each of the three subsidiary model answers questions such as who are the communities or customers served by the firm, how the firm attracts target a udience, and where does the revenue for the firm come from respectively. A THEORETICAL FRAMEWORK: NOVAK AND HOFFMAN'S CUSTOMER-CENTRIC BUSINESS MODEL According to Novak and Hoffman (2001)'s customer-centric framework, a successful business model consists of customer models, value models, and revenue models. A customer model is a segmentation of the users of the electronic business. The four groups of users are businesses, consumers, agents, and employees. Each customer model consists of two groups of users. The most common type of customer model seen on the internet today would be businesses to consumers. Businesses to businesses and consumers to consumers are not uncommon as well. Therefore, fourteen segmentations of customer models are possible, as shown by Figure 1. Figure 1 Customer Models Business (B) Consumer (C) Agent (A) Employee (E) Business (B) B:B B:C B:A B:E Consumer (C) C:B C:C C:A C:E Agent (A) A:B A:C A:A A:E Employee (E) E:B E:C E:A E:E Novak and Hoffman, 2001 The value model of Novak and Hoffman (2001)'s framework seeks to address how firms can attract target audience by providing them value. The twelve possibilities of how the web can create value are by offering brokerage service, content, search tools, incentives, freeware, communication, control, outsourcing, entertainment, transactions, affiliate opportunities, and communities. Of course, any model would not have commercial feasibility if it does not generate revenue for the firm. The revenue model identifies the revenue stream of the firm conducting electronic business. The seventeen revenue models are transaction fees, hosting fees, referral fees, subscription fees, license fees, pay-per-view, pay-per-performance, micropayment, advertising, sponsorships, ransom model, margin on sales of goods or services, sale of customer data, offline customer response, efficiency and effectiveness gains, value-added services (linux model), and virtual real estate. Various value models and revenu e models can be created

Bread & Roses Essay Example for Free

Bread Roses Essay â€Å"It is bread we fight for, but we fight for roses too. † This quote, originally in a poem written by a man named James Oppenheim, embraced a fierce social movement created by large number distraught textile workers who eventually created what we now know as the â€Å"Bread Roses Strike†. This strike proudly showed the lengths one working under such unruly conditions would go in order to achieve respect, better working conditions, and enough food to feed their families. The book, â€Å"Bread and Roses†, written by Bruce Watson, is a novel concerning textile workers living in Lawrence, Massachusetts in the year 1912. Potential workers flocked to the city of Lawrence to better their lives, many of which soon realized posters and advertisements beckoning them to join in and share the city’s wealth did not prove to be as true as they claimed. Bruce Watson illustrates the working conditions of textile workers during this time period and proves as a reminder that during times of struggle, you gain your rights. Effective January 1, 1912, a new law was passed reducing the numbers of hours one could work. The workers wouldn’t have had a problem with this reduction if there was no cut in pay, but there was. That seemingly small pay cut, for multiple families, proved to become a financial splinter in their lives as they struggled day after day to keep food and warmth circulating throughout their already-small homes.

Assessing The Paris Fashionable Concepts Cultural Studies Essay

Assessing The Paris Fashionable Concepts Cultural Studies Essay The concept of Paris fashion represents one of the most powerful and long-running place in modern history. But even a cursory examination of the way the term has been used draws attention to the complexity of the notion of the fashion capital, and to the complexity of the fashion process itself. The routine description of the city over the past 200 years as the capital world of fashion contribute to this understanding. ::::Downloads:eiffel-tower-1.jpg Figure 2.2 , Eifel Tower in Paris, Available at: http://www.eiffel-tower.us/Eiffel-Tower-Images/eiffel-tower-1.jpg Paris is the Fashion Capital of the World. Paris has long been an international hub of fashion design. Paris is home to many distinguished design houses, such as Chanel, Dior, Yves Saint Laurent, Chloe, Givenchy, Lanvin, Hermes, and Louis Vuitton. Paris is also a premier destination for shopping, with streets such as Rue du Faubourg Saint-Honre and the Champs-Elysees hosting boutiques from designers around the world. Besides fashion and leather goods, Paris is has a number of well-known jewelers, such as Cartier SA, Boucheron, Chaumet, and Van Cleef Arpels. They have their flagships at the famed Place Vendome. Twice a year, Paris is home to a fashion week, where the citys fashion houses present their collections. Designers from other countries also present their collections in Paris. Notable examples include Belgian designers Dries van Noten, Martin Margeila, and Ann Demeulemester; Dutch design duo Viktor Rolf; and Japanese deisgners Yohji Yamamoto, Issey Miyake, and Junya Watanabe. Pinault-Printemps-Redoute and LVMH, the two major holding companies in contemporary fashion, are both headquartered in Paris. Paris has been interpreted as a world centre of fashion because of its distinctive metropolitan cultures of consumption, both in the narrow sense of shops and shopping, and in a broader sense of the practices associated with the wearing of fashionable dress in the spaces of the city. There has been something approaching a naturalization of Pariss relationship with fashion, often around the elevation of a certain construction of fashionable femininity to a symbol of Parisian superiority. [Fashions World Cities, David Gilbert, 2006] ::::Downloads:christian_dior_haute_couture_2009_01.jpg Figure 2.3 , Christian Dior Haute Couture fashion show 2009, Available at: http://iamfashioncrazy.files.wordpress.com/2010/07/christian_dior_haute_couture_2009_01.jpg Since the seventeenth century, fashion has been an important industry and cultural export of France, and modern haute couture originated in Paris in the 1860s. Today, Paris is considered one of the worlds fashion capitals, along with London, Milan, and New York City, and the city is home or headquarters to many of the premier fashion houses. The culture of Paris and of the French people has been shaped by geography, by profound historical events, and by foreign and internal forces and groups. Paris, has played an important part as a center of high culture and of decorative arts since the seventeenth century, first in Europe, and from the nineteenth century onwards, world wide. From the late nineteenth century, Paris has also played an important role in modern art, cinema, fashion and cuisine. Paris is today the melting pot of diverse cultures. However, it still retains its own unique charm or attraction when it comes to ethnicity, geography and the French language. The once isolated local customs arising out of regional differences have matured to become a cultural identity that is unique to the heterogeneity. The culture of Paris (or to say France), has been largely influenced by mandatory defense service, the Franco-Prussian feud and World War I and World War II. The two world wars were responsible for the flood of cultural influences and centralized market forces. Today, the people in Paris symbolize collective identity. The Parisian society is more inclined to believing in public-spiritedness, state socialistic spending, and in public initiatives. The Paris culture is characteristic of chauvinism, a term which is widely used all over the World (the countries of the West, esp. Europe and the Americas), integrated politics, universalism and the popular French grandeur. Although, now the traditional family structure has evolved from the joint family to nuclear. Most modern people in Paris prefer to relate to the term French as a nationality and their language and not a measure of ethnicity, specific to the city. There are many immigrants from Africa, Asia and other European countries who have made Paris or France their home with diverse ethnic ascendants, resulting in interracial relationships. According to Hofsteds Framework for Assessing Culture, the culture of Paris is moderately individualistic and high Power Distance Index. There is clearly a significant overlap between the cities routinely described as world fashion cities, like Paris, and those identified by Friedmann, Sassen and their followers as primary world cities or global cities. Given, in Friedmanns terminology, the embeddedness of a transnational capitalist class whose ideology is consumerist in such world cities, and given fashions inherent elitism and consumerism, it would be very surprising if this were not the case. [Fashions World Cities, David Gilbert, 2006] The acceptance of lebianism, homosexuality and gay marriages in Paris, speaks volumes for the broad-mindedness of the French. In fact, Paris mayor Bertrand Delanoà «, makes no attempt to hide his gay identity. In Paris, the French movies, music and literature are vibrant and multicultural. The language follows a preordain official originality standard. French is spoken widely across the globe, inspite of the repression with regional and foreign languages in certain countries. It has become a part of the education forum and a popular option in many bilingual educational institutions. As far as religion goes, Paris is secular and dedicatedly adheres to the principle of freedom of religion, a political dictate that was enshrined in the Declaration of the Rights of Man, 1789. A mix of Catholics, Protestants, Muslims, Jews and atheists live in Paris and add quality to the essence of French character. So therefore, Paris is a multicultural society. In the late twentieth and early twenty-first centuries these cities have developed intense concentrations of advanced producer services, typically in sectors such as banking, accountancy, advertising, insurance, commercial law and management consultancy. Sassen argues that financial deregulation and the development of new forms of telecommunications, media and information technology, far from dispersing economic activities as some predicted, has created an aggressive new logic for their concentration of these activities as some predicted, has created an aggressive new logic for their concentration of these activities in a few great cities. Sassen further argues that increasing economic and social polarization has marked global cities, particularly London and New York. Alongside the development of advanced producer services has been a parallel development of a low-paid service sector, often characterized by a casualized labour force with a high proportion of immigrants. [Fashions Worl d Cities, David Gilbert, 2006] London: ::::Downloads:Somerset House Strand.JPG Figure 3.1 , Somerset House in London, Available at: http://www.the-magician.co.uk/images/Somerset%20House%20Strand.JPG London as one of the worlds four fashion capitals, the London Fashion Week is one of the Big Four fashion weeks, which is organised by the British Fashion Council. The current venue for most of the events is Somerset House in central London, where a large marquee in the central courtyard hosts a series of catwalk shows by top designers and fashion houses, while an exhibition, housed within Somerset House itself, showcases over 150 designers. British designers whose collections have been showcased at the fashion week include Vivienne Westwood, Alexander McQueen and Stella McCartney, while British models who have featured at the event include Kate Moss, Naomi Campbell, Jade Jagger and Jodie Kidd. Fashion designer Mary Quant was at the heart of the Swinging London scene of the 1960s, and her work culminated in the creation of the miniskirt and hot pants. Mary Quant named the miniskirt that she designed after her favourite make of car, the Mini. The English fashion designer Charles Frede rick Worth is widely considered the father of Haute couture. According to an article in the Time, yet behind this confection of a city peopled by the famous and beautiful, all dressed in the latest cutting-edge fashions, was a sense that the new London was a key site in much broader changes taking place across the Western world: increasing consumer affluence, particularly among teenagers and young adults, changing intergenerational relationships, and new attitudes towards popular culture, leisure and the body. [Fashions World Cities, David Gilbert, 2006] ::::Downloads:London_cultural_icons.jpg Figure 3.2 , Cultural icons of London, Available at: http://upload.wikimedia.org/wikipedia/commons/3/3d/London_cultural_icons.jpg The London culture concerns the arts, music, museums, festivals and other entertainment in London, the capital city of the United Kingdom. The city is renowned for its theatre district, and its West End theatre district has given the name to West End theatre, the strand of mainstream professional theatre staged in the large theatres in London. London also homes to notable cultural attractions such as the British Museum, the Tate Galleries, the National Gallery, the Notting Hill Carnival and The O2. An assortment of landmarks and objects are cultural icons associated with London, such as Big Ben, Buckingham Palace and the tube map. According to visiting tourists, there are a few other British cultural icons that are strongly associated with London , including the red telephone box, the routemaster bus, the black taxi or more famously known as the London cab and the Union Flag. ::::Downloads:RoyalOperaHouse-25-02-09w.jpg Figure 3.3 , The Floral Hall of the Royal Opera House in London, Available at: http://www.strollon.co.uk/UploadedDocuments/RoyalOperaHouse-25-02-09w.jpg London has the famous, London Symphony Orchestra, London Philharmonic Orchestra, the Royal Philharmonic Orchestra, the the BBC Symphony Orchestra and Philharmonia. There are also quite a few chamber orchestras, some of which specialise in period instrument performances, including the Orchestra of the Age of Enlightenment, and the Academy of St. Martin-in-the-Fields. The city is home to more than 300 nationalities, and the diversity of cultures has shaped the citys culture over time. In London, rank, status and inequalities between people are reasonably low. This obviously shows in a number of ways, such as legislation protecting ethnic minorities rights. This is observed in the office where the relationship between superiors and subordinates is relatively casual and incorporates little ceremony. London scores really high for Individualism. Therefore points to that fact that the British cultural values promote individuality. In London, the nuclear family is the more predominant form of basic social structure. In the business environment, the individual is more concerned with themselves rather than the team. The level of power distance (uncertainty avoidance) in London is quite low. This means that the British culture is relatively open to taking risks and dealing with change, which can be seen in the constant revision of laws and government structures. In the workplace, conflict or disagreement, even with superiors, is considered healthy. ::::Downloads:the_sex-pistols.jpg Figure 3.4 , The Sex Pistols, Available at: http://www.sexpistolsanniversary.co.uk/images/the_sex-pistols.jpg London is really famous for its rock scene, and was the starting point of some of the greatest 60s and 70s band such as Iron Maiden, The Clash, Led Zeppelin, The Sex Pistols, The Who, Pink Floyd, Queen and very popular 90s bands like Blur, Coldplay, Radiohead, and Oasis that are still very popular to this day. Most of the major bands tours pass through London as well, favourite venues being the Brixton Academy, the London Astoria, and the Hammersmith Apollo. In addition to generating of the bands mentioned above, London, in its capacity as the UKs cultural centre, has served as the base of a number of internationally important acts, including David Bowie, The Beatles and Jimi Hendrix, as well as being instrumental in the birth of dance music. All these artists mentioned above, in their days and till date influence fashion in London and all over the world. à ¢Ã¢â€š ¬Ã‚ ¨London has a thriving urban scene, mainly throughout the 21st century. Soul singers like Joss Stone, Amy Winehouse, Adele, and Lemar have found themselves chart, and international success. RB singers such as Leona Lewis, Jay Sean, The Sugababes, Taio Cruz and Alexandra Burke are also extremely popular. London also has a strong rap scene, which includes rappers like Wiley, Tinchy Stryder and Dizee Rascal among others have helped contribute to London gaining the status of having the strongest rap scene outside of the USA. London has one of the biggest underground scenes in the world. Genres include Drum and bass, Uk garage, Dubstep, 2step and grime. Londons ethnic population is growing strongly and this is having a huge effect on the culture. Indian food is now a significant part of Londons cuisine. Young black Londoners play a predominant part in the British music industry. Besides Afro-Caribbean and Indian culture, Bangladeshi, Polish and Middle-Eastern influences are also present. In London, masculinity is somewhere in the middle. This may reflect the fact that British society and culture aims for equality between the sexes, yet a certain amount of gender bias still exists underneath the surface. The acceptance of lebianism, homosexuality and gay marriages in London, is cause of the all the stars who used to cross-dress for their performances, shows that people in London are broad-minded. There are many other culture related attractions in London, including the Avenue of Stars, a walkway similar to the Hollywood Walk of Fame, with stars commemorating notable individuals or groups. Summary Table: Paris London Similarities Both Paris and London are the fashion capitals of their countries. The melting pot of diverse cultures is existent in both cities. Paris and London are multicultural societies. The acceptance of lesbianism, homosexuality and gay marriages in Paris and London, shows how broad-minded the people or society is. There is a freedom of religion. The rise of technology has led to London and Paris becoming more of open cultures. Differences Paris is the Fashion Capital of the World. Haute Couture started in Paris in the 1860s by Charles Worth. The people in Paris collective identity. The Parisian society is more inclined to believing in public-spiritedness, state socialistic spending, and in public initiatives. While London scores really high for Individualism. Paris has a high Power Distance (rank, status and inequalities between people) Index, while London is comparatively lower. Fashion culture in London was very influenced by the music scene, specially the rock scene, with the bands like the Sex Pistols in the 60s and 70s. While Paris didnt have too much influence of music on fashion. Conclusion: After extensive research and comparing the similarities and differences of both Paris and Londons modern day fashion scene, I realized that even though there are so many similarities on the surface between both cities but once you look at the details or to say under the surface you realize that each city is unique in its own way cause of their influences from cultural dimensions, societal values, history and technology, etc.

Malta: A Small country With Tourism and Potential Essay -- Islands, Eu

Located in the midst of the Mediterranean Sea, Malta was committed to becoming a unique tourism destination. The country and its sister islands, Gozo and Comino, offer an extensive range of characteristics, making the destination a memorable experience. From the surrounded location of the beautiful Mediterranean Sea, to the ancient sites and some of Europe’s best-known diving experiences, Malta gains tourists from around the world. With a sophisticated background, Malta strategically promotes their Maltese tourism in other countries. It remains a quiet island in the Mediterranean, but constantly depends on other countries to help bring in tourism. The tourism industry plays an important role in Malta’s economy; however, a constant dependency on other countries draws a concern. Overall, although Malta is one of the smallest southern European countries, it is large in character and the future of its tourism is just beginning. Established only60 miles from Sicily and 180 miles from the African Continent, the Maltese Islands hold a range of characteristics. (Travel Away) Multiple qualities of this distinctive country help gain tourism each year. Tourists are mainly attracted to the historical, seaside and educational aspects of the islands. (Merrien) However, it also holds high-class hotel and food industries, which helps attract over a million tourists every year. (Waller) This popular, yet small island, measuring 17-miles long, and 9-miles wide, contains a population of some of the friendliest and most sophisticated 345,000 natives. (Malta - Home) Surrounded by beautiful beaches throughout Malta, the oldest known human structures in the world still stand in great condition, right beside medieval castles, nearly 400 churches and ... ...Merrien, Nathalie. What Are the Strategies Deployed in Malta to Develop Its Tourism Industry? Universite Angers, 2013. Web. 2014. Waller, Neil. "Malta Top 10 Attractions." - My Destination Malta. N.p., n.d. Web. 2014. "Malta, A Sophisticated Cultural Destination." Travel Away. N.p., n.d. Web. 2014. "Malta - Home." Malta - Home. N.p., n.d. Web. 2014. "Visit Malta." News RSS 20. N.p., n.d. Web. 2014. "Fortina Spa Resort Malta - 5 Star Hotel in Sliema Malta." Fortina Spa Resort Malta - 5 Star Hotel in Sliema Malta. N.p., n.d. Web. 2014. "Expat Focus." Malta. N.p., n.d. Web. 2014. "Malta Food and Wine." Wineries in Malta. N.p., n.d. Web. 2014. "New Transport Service between Malta and Sicily." MaltaToday.com.mt. N.p., n.d. Web. 26 Apr. 2014. Marketing Malta to Different Segments: How Medical Tourism Fits within MTA's Marketing Strategy. N.p.: n.p., 2011. PDF.

Effects of High Fructose Corn Syrup Essay -- HFCS Food

Abstract: This research essay will investigate the effects of High Fructose Corn Syrup. The liver is effected because the fructose—as it is being metabolized deposits fatty acids into the liver, it also develops cirrhosis, which has the same effect normally seen in alcoholics. High Fructose Corn Syrup increases cholesterol which blocks the inner walls of the arteries and may be fatal if not treated. High Fructose Corn Syrup was believed to be beneficial to diabetics, but studies show the they may actually promote more diseases. Obesity is a major problem, as High Fructose Corn Syrup does not release leptin—which is what signals the brain to stop eating, so society is prone to over consumption. It also alters the heart's use of other minerals and enables the appropriate minerals to reach the part of the body that needs them, (such as calcium for bones). Lack of the minerals cause osteoporosis which cause bones to become more fragile and easier to break. Dental caries are problemat ic because they cause toothaches and holes to form on the tooth—another effect of High Fructose Corn Syrup. It is human nature to have a sense of memento mori, even if it means becoming sick. High Fructose Corn Syrup, (High Fructose Corn Syrup) is the backbone of the USA in that it is ubiquitous and virtually everyone is affected by it. The High Fructose Corn Syrup in foods are known to hinder the liver, lead to diabetes, cause obesity, mineral deficiency, osteoporosis, and dental caries, as well as other diseases caused by the â€Å"trickle down effect.† Little is known about High Fructose Corn Syrup because it has only been used for 30 years, but what is known is that the bad outweighs the good. One of the organs that is directly effected by High Fructos... ...ture and harm of High Fructose Corn Syrup before it causes permanent damage. 6 Edgar, W.M. Nutritive Sweeteners. â€Å"Sugars and Dental Caries.† G.G. Birch and K.J. Parker. Englewood, NJ. 1982. Kapner, Adam. Medline Plus. US National Library of Medicine and national Institute of Health. 26 June, 2008. 23 July 2008. www.nlm.nih.gov Jefferson, Ashley. â€Å"The Negative Effects of High Fructose Corn Syrup on the Human Body Excluding Obesity, Diabetes and Kidney Failure.† 30, July, 2006. 23, July 2008. www.westonaprice.org Piersall, Wendy. Five Reasons to Avoid High Fructose Corn Syrup. The Fit Shack. 2008. 23, July 2008. www.thefitshack.com Mohr, Christopher R. High Fructose Corn Syrup. 1 May, 2005. www.diabeteshealth.com Osteoporosis: A debilitating disease that can be prevented and treated. National Osteoporosis Foundation. 27 July, 2008. 27 July, 2008. www.nof.com

Marketing Study of Casinos

They add It absolutely clear what demographics they wanted to see Inside of their casino. They changed signs Inside the casino so Latino patrons could easily understand them. They brought In Spanish speaking dealers, entertainment and even made their most popular drink offer on the floor to be top-shelf tequila. Basically, the casino created an unseen logo that flashed we serve Latino first. By creating the Latino casino brand, they were able to create a relationship where the patrons saw the casino as a second home†¦ A place where they could be comfortable.Additionally, the casino used the power of positioning. They raised the perception of Latino patrons In a good way by giving them the red carpet treatment. If a patron spent $1000 in the casino, the staff treating them the same way the Lass Vegas casinos would treat their â€Å"whale† spenders. By using the power of positioning the Latino community felt as if they were respected and belong to a loyal company. More impo rtantly, their money no matter how little they spent was appreciated by the casino. Finally, and probably the most important principle used by the casino was segmentation.The casinos took the risk of basically Ignoring all other demographics ND concentrated all of their efforts toward the Latino community. The casino understood the demography of what things Latino valued, what music they wanted to hear, the type of food they wanted to eat and the liquor Latino preferred to drink. By successfully segmented their target audience the casino was able to see their once dying business revived with more customers than ever before. 3. This analysis demonstrated the power of targeting your audience and making sure to meet the needs and desires of your target audience.Many companies throughout the world SE the same tactics used by the casino. I Like to use the Marine corp. as example on how they target certain groups of people to Join their ranks. First off their slogan has always been  "The Few the Proud the Marines†. Right off the back they are letting the public know that they are an elite group of people and very few can join their ranks. This type of advertisement would appeal to an individual who wants to feel as if they are a part of a special group. Secondly, most of the Manes commercials display young men In tip top condition able to live In the wild and conquer almost any task†¦ CE again appealing to a certain demographic of people who are young in shape and want to live a challenge adventurous lifestyle. The casino discussed used some of the same tactics as the Marines use to pull in their targeted customers. As illustrated in the reading, the company advertised with countless signs in Spanish telling their customer to come play blackjack in their language. They brought Hispanic pop singers that the owners never heard of but knew he was popular In the decided to bring in conga drums†¦ Once again relating to the Latino culture.The most imp ortant lesson that I take away from this style of marketing is to not be afraid to openly go after a certain demographic of buyers. Large companies like Asks, Gucci and Ferreira have been doing it for years by catering to the extremely rich. Well this example show how a small casino decided to cater to Latino only who according to the reading were not considered to be rich but hard working average to below average wage earning customers. Their gamble (no pun intended) paid off and help turn their business around. They went from declaring bankruptcy in 2009 to having all 2,600 rooms and the casino floor filled with customers.